

Reliance Digital is offering significant price reductions on the iPhone 17 Pro and iPhone 17 Pro Max through a combination of bank discounts and exchange benefits. Under the latest in-store offer, the iPhone 17 Pro can be purchased at an effective price of Rs. 54,990, while the iPhone 17 Pro Max is available at Rs. 66,990.
The promotional deal applies to the 256GB storage variants of both smartphones. Customers can avail a Rs. 3,000 instant bank discount and a Rs. 10,000 exchange bonus. The advertised effective prices also include the exchange value of an eligible old smartphone.
Price of iPhone 17 Pro 256GB is Rs. 1,22,990 in Reliance Digital. By taking into account the discount provided by the bank in the form of Rs. 3,000 and exchange offer in the form of Rs. 10,000, the total amount becomes Rs. 1,09,990.
Further, this amount can be reduced if an old smartphone eligible for exchange at Reliance Digital is exchanged. This will reduce the price by Rs. 55,000. With this being included in the total price, the price of the iPhone 17 Pro comes down to Rs. 54,990.
The exchange valuation by Reliance Digital is calculated on the basis of the iPhone 15 Pro. The exchange value can vary depending upon the old smartphone.
The price of iPhone 17 Pro Max 256GB, as seen at Reliance Digital, is Rs. 1,34,990. However, the use of the bank discount of Rs. 3,000 and exchange bonus of Rs. 10,000 reduces the cost of this phone to Rs. 1,21,990.
An extra exchange value of Rs. 55,000 is given by Reliance Digital when an eligible old phone is traded-in, which brings down the price of the iPhone 17 Pro Max 256GB to Rs. 66,990. Like the Pro version, the final exchange value will depend upon the traded-in smartphone.
Also Read: iPhone 17 Pro Drops to Rs. 79,250 on Flipkart Big Billion Days 2026: Full Offer Breakdown
Additionally, Reliance Digital has launched an offer that allows the use of 12 months’ No Cost EMI on consumer loans. The EMI of iPhone 17 Pro starts at Rs. 4,833 per month, while the EMI of iPhone 17 Pro Max starts at Rs. 5,833 per month. Customers are advised to visit a nearby outlet to check stock availability, confirm the applicable bank discount and obtain the final exchange valuation before purchasing either smartphone.