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India’s online shopping space is changing as top companies come together to form the Digital Commerce Coalition. Amazon India, Eternal, Meesho, Swiggy, and Zepto have joined this new group to work on shared challenges and future growth.
The Digital Commerce Coalition will focus on making online shopping safer and more reliable for customers. Companies want to improve trust and make services better across platforms. The group also plans to support small sellers and help more people start online businesses.
Online shopping is growing fast in smaller cities across India. More people now use mobile phones and internet services to order daily items. This growth has pushed companies to work together and solve common problems.
The coalition will also look at issues faced by delivery partners. Companies plan to improve working conditions and create better support systems. Supply chains and product delivery will also get attention to make services smoother and faster.
Koan Advisory Group will manage the daily work of the Digital Commerce Coalition. The firm will handle research and talks with government bodies. This setup will help companies share ideas and speak in one voice on key issues.
Leaders from member companies shared their views on this step. Eternal’s Jaskiran Bedi said digital commerce makes life easier and creates income chances for many people. Meesho’s Prachi Bhuchar said small businesses gain more reach through online platforms. Zepto’s Rachit Ranjan said working together can improve trust and supply systems.
Flipkart is not part of this new group, which has raised some questions in the market. This shows that different companies may follow different plans as the sector grows. Still, the coalition includes some of the fastest growing platforms in India.
Experts believe current rules do not fully support gig workers and delivery partners. Many feel new policies should focus on fair pay and better social security. This coalition may help push these discussions forward.
India’s digital commerce market continues to grow quickly with rising demand for fast delivery. New business models are also shaping how people shop online. The Digital Commerce Coalition could play an important role in guiding this growth in the coming years.
This step shows that large companies now see value in working together. The group may help balance growth, rules, and customer needs in a better way.
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