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The developers of Grand Theft Auto 6 say they are optimistic about artificial intelligence as a technology but remain firm that generative AI has not been used in the game’s development.
The studio considers AI technology to be a useful tool that assists; however, it should not be used to replace human artists who create the unique handcrafted environments and deep narrative elements of the franchise.
Strauss Zelnick, CEO of GTA publisher Take-Two Interactive, has categorically stated that generative AI has had ‘zero part’ in what Rockstar Games is building with GTA 6. He underlined that developers are still creating the game’s environments, characters, and narrative elements, and nothing is generated by algorithms.
Rockstar’s executives hold the view that automated systems will not achieve creative work because they require human artists to maintain their intentional designs and original artistic expressions.
The studio considers human evaluation essential for their video game worlds because the game design needs both satirical elements and cultural references, alongside detailed environmental aspects. The decision shows the company’s dedication to quality work, given the industry is now testing AI-based methods for creating content.
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Zelnick has clarified that Take-Two actively uses AI and machine learning across its business operations. The company is reportedly running hundreds of AI pilots aimed at improving efficiency, testing, and internal workflows. The creative pipeline of GTA 6 and its main gameplay design work do not receive any benefits from these tools.
The GTA 6 development team shows a conservative approach to generative AI because multiple studios use it to create their game assets and character dialogues. The ongoing industrial discussion about AI development uses Rockstar’s position to establish the proper boundaries between AI development work and human creative control.
The gaming industry’s most anticipated title remains completely developed by humans, who created the whole experience, while AI is expected to play a role in future developments.
