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Dbrand entered the wearable accessories market with the Pulse Band, a new strap designed for Google’s Fitbit Air. The company positions it as the first officially certified third-party band for the tracker. The Pulse Band is now available through dbrand’s website and the Google Store. It carries a price tag of USD 34.95, placing it alongside Google’s own Active Sport Band.
Dbrand developed the Pulse Band through Google’s Made for Google program. The company says, “We received detailed CAD specifications from Google and had to comply with the program’s skin-safety requirements.”
The certification gives the band a level of official backing that most third-party straps do not have. It also makes the Pulse Band the first third-party Fitbit Air accessory to be sold directly through the Google Store.
Dbrand says, “Google approached us to create an additional strap option after strong demand for the Fitbit Air.” The company has been part of the Made for Google program since the Pixel 7 generation. The clasp uses a flat design with dual tuck slots. Dbrand says the silicone is medical grade, while the band weighs 14.8 grams.
The Pulse Band comes in two sizes and a single black color option. The smaller version fits wrists measuring 130–175 mm, while the larger version covers 165–210 mm. Google confirms that the band works only with the Fitbit Air. The tracker itself is sold separately.
The pricing puts the Pulse Band on par with Google's Active Sport Band. At USD 34.95, the Pulse Band matches Google’s Active Sport Band, giving buyers a certified alternative without a premium. The launch marks a notable shift for Google.
Until now, Fitbit Air owners had largely relied on first-party straps or uncertified third-party alternatives. Dbrand’s entry introduces a formally approved outside option to the accessory lineup.
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