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Apple is gearing up to launch its highly anticipated M4 MacBook Air models, featuring 13-inch and 15-inch versions, by March 2025. According to Bloomberg's Mark Gurman, preparations are underway across Apple's marketing, sales, and retail divisions. The declining inventory of current MacBook Air models further hints at a substantial update. As competition intensifies, Apple aims to strengthen its market position with the power-packed M4 chip, promising superior speed and efficiency.
The information published by Bloomberg through Mark Gurman indicates Apple will launch new MacBook Air versions featuring M4 chips before March. The latest issue of Power On by Gurman shows that Apple retail locations have minimal remaining stock of present-day MacBook Air versions. The reduction in inventory shows that the company is setting up for a substantial update to its product line. Apple has not released an official date yet, reports suggest the new product models will become available during the first part of March.
The upcoming M4 MacBook Air models will excel beyond prior versions in terms of speed and efficiency thus gaining increased popularity among Apple’s dedicated customer base. Limited information exists about the discrete features of the upcoming 13-inch and 15-inch models despite the general release anticipation. The M4 chip stands as the leading feature that makes the new MacBook Air attractive to customers.
More had been anticipating the M4 MacBook Air to be Apple’s first hardware release of the year, but instead, the company took the market by surprise with the recent release of the iPhone 16e. However, the upcoming MacBook Air launch hasn’t been deterred by this shift in the timeline. The launch of the iPhone 16e allows Apple to start preparing for the more awaited MacBook Air models, which will be unveiled sometime in March.
Retail teams actively follow Apple’s directive which indicates that the forthcoming MacBook Air model will meet widespread consumer interest. Once the M4 MacBook Air is available, retail and sales teams are likely to be well prepared for the expected increase in consumer demand. It may be a sign that the company is confident that these new models could further boost the success of its MacBook product line.
The M4 MacBook Air model became known when Apple released macOS Sequoia 15.2 in December 2022. The software update contained direct mentions of the "MacBook Air (13-inch, M4, 2025)" together with the "MacBook Air (15-inch, M4, 2025)" which formally verified early predictions about these upcoming MacBooks. The future release of M4 MacBook Air models is confirmed by unidentified Apple information that manufacturers have already verified.
