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Apple may have just rolled out the iPhone 17 series, but the tech giant is already shifting its gaze toward the next big product cycle. The spotlight is now on the tech giant’s laptops, powered by the next-generation Silicon software. According to reports, the first MacBook Pro featuring the M5 processor is nearing mass production, with a broader wave of devices lined up for launch.
Sources close to Apple’s plans informed Bloomberg that two new Pro models, also codenamed J714 and J716, are nearly ready for production. In addition to these, updated MacBook Air versions (J813 and J815) as well as two external monitors (J427 and J527) are also underway. Subject to manufacturing timelines, the launch might happen late this year or in the opening quarter of 2026.
Apple’s move away from Intel processors started in 2020, and every new generation of devices has seen improvements in performance and battery life. The M5 processor is the next step forward, designed to make Apple’s laptops competitive with Windows machines.
The software is powered by the latest chips from Intel, AMD, and Qualcomm. Analysts anticipate better multitasking, graphics performance, and power management.
The Mac updates arrive as the tech giant doubles down on artificial intelligence. The company’s Apple Intelligence platform, introduced last year, vowed to integrate AI deeply into all of its devices. This modification was criticized as it did not match the conversational capabilities of competitors like ChatGPT or Google’s Gemini.
To solve that, Apple is busy with a complete Siri upgrade, codenamed Project Linwood, due sometime around March 2026. The improved AI model will be capable of performing web searches, referencing on-device data, and even fully controlling an iPhone via voice.
Staff are already beta-testing an in-house chatbot app called Veritas, though Apple has no intention of making it available to the public.
Also Read: OpenAI Recruits Apple Veterans and Suppliers to Build Next-Gen AI Devices for 2026
In addition to Macs and Siri, Apple is gearing up a hectic product pipeline. A budget-friendly iPhone 17e is coming, designed to establish a firmer distinction between low-cost and mass-market devices. New entry-level hardware is also in development.
CEO Tim Cook recently sounded a positive note in his Thanksgiving memo, granting workers the week off and terming this an ‘extraordinary moment for Apple.’ He informed workers while hoping that “they are as excited as I am for the future we’re shaping together.”
At the same time, iPhone 17 Pro has been questioned following reports from customers who saw scratches on demo phones in Apple Stores. Apple maintains there is no design issue, attributing marks on MagSafe charging stands in stores. Employees have been instructed to clean display models more frequently to avoid confusion.
With the M5 MacBook Pro, an enhanced Siri, and a consistent stream of devices, the tech leader is sending the message that its next decade of innovation will be characterized by both its Apple Silicon upgrades and AI innovation.
