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Apple is cutting more than 200 jobs across teams responsible for Siri, artificial intelligence software and the Vision Pro headset. The Apple job cuts form part of a wider move to direct staff and spending toward new devices and AI-powered products.
Bloomberg reported that the affected employees work across Apple’s software engineering and Vision Pro organizations. The company will also create roles requiring different skills. Meanwhile, some affected workers can apply for other internal positions.
Around 100 positions affect Siri and related software teams, according to people familiar with the changes. The reductions also cover the Intelligent Systems Experience group, which develops AI features for the iPhone, iPad, Mac and other Apple products.
Apple is rebuilding Siri around a new technical system that supports more advanced AI functions. Consequently, the company needs different engineering skills for parts of the project. The restructuring removes some current positions while opening roles connected to the updated assistant.
Apple confirmed that it is changing team structures to support its product plans. The company said it was realigning some groups “to evolve our business to deliver the best experiences for our users.” Apple did not provide a full breakdown of every affected role or location.
Another 100 job cuts affect the Vision Pro organization. Apple is largely closing the team responsible for gaming projects. It is also reducing the group that produces immersive video content for the headset.
Producing immersive video can require several crews and cost millions of dollars. Apple plans to make fewer videos internally and encourage outside studios to supply more content. However, the company will continue supporting the Vision Pro headset and its visionOS software.
Apple launched Vision Pro in February 2024, marking its entry into mixed-reality headsets. Yet the product’s high price, weight and limited customer demand have restricted wider adoption. The latest model starts at $3,499 in the United States, although prices vary across international markets.
The company is now directing more attention toward smart glasses, which use a simpler design than Vision Pro. The planned glasses will lack Vision Pro’s immersive gaming and video functions. Apple is also considering another Vision Pro model for release near the end of 2028, Bloomberg reported.
The workforce changes come while Apple continues one of the technology sector’s largest capital return programs. In April 2026, Apple’s board authorized another $100 billion for share repurchases. It also raised the quarterly dividend by 4% to $0.27 per share.
Apple set its company record in May 2024 by approving a $110 billion stock buyback. That announcement followed fiscal second-quarter revenue of $90.8 billion. Apple shares rose about 6% in after-hours trading after the results and capital return plan.
Tim Cook launched Apple’s capital return program in 2012. Since then, the company has spent hundreds of billions of dollars buying its own shares. Apple reduces its share count when it retires the purchased stock.
Apple had about 26 billion split-adjusted shares when Cook became chief executive in 2011. The total fell to roughly 14.6 billion by July 2026, a decline of about 44%. Fewer outstanding shares give each remaining share a larger claim on company earnings. That process can lift earnings per share.
