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Amazon has started rolling out the Amazon Fire TV redesign in the United States. The company first unveiled this new look at CES 2026, and the update is now finally reaching users.
The new design looks similar to Google TV. The home screen feels cleaner and more organized. A simple menu bar is present at the top, and large icons for featured shows and movies appear in the center. Users can see content recommendations below these icons. Installed apps appear in a scrollable horizontal row.
Amazon says the goal of the redesign is to make Fire TV cleaner, faster, and easier to use. The company claims the system now runs 20% to 30% faster, with apps opening more quickly, smoother navigation, and an improved streaming experience.
The US rollout of the Fire TV update starts with the Fire TV Stick 4K Plus, Fire TV Stick 4K Max 2nd Gen, and Fire TV Omni Series Mini LED TVs. More devices will receive an update in Spring 2026. This is the biggest Fire TV interface change in years.
The update also improves Alexa integration. Voice search works faster, and smart home controls are easier to access. A long press on the Home button opens quick settings and connected device controls. The remote now acts like a smart assistant tool. Another massive change involves apps. Users can now pin up to 20 favorite apps on the home screen. This was previously limited to only six apps.
The design clearly follows a Google TV-style UI. The layout focuses more on content discovery across different streaming services. Prime Video no longer takes over the entire screen. Fire TV now highlights movies and shows from many platforms.
This change shows Amazon wants to compete strongly in the streaming market. Devices from Google and Roku already offer clean and simple layouts. With this Amazon Fire TV redesign, Amazon matches that modern look and adds faster performance.
The update rolls out gradually, starting in February 2026. Availability will expand to more regions later this year. Early reactions highlight smoother navigation and improved content discovery. Some concerns about persistent advertisements remain. However, the performance gains and refined layout dominate discussions.
The Amazon Fire TV redesign brings a fresh and simple look. The Google TV style UI, faster system, and better Alexa integration aim to create a smoother streaming experience for users in the US.
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