Generative AI: Amazon’s US$100M Challenge

Amazon will spend USUS$100 million in a center that assists businesses in using generative AI

Generative AI is no longer only a topic of conversation. A lot is being staked on it by Google, Microsoft, and others. None other than Amazon has entered the AI competition with a large budget. CNBC reported that Amazon would put US$100 million into a facility to aid businesses using generative AI. Along with the investment, Amazon will staff the hub with additional people, including engineers and data scientists.

The firm has made it plain that it won't be a physical facility per se but rather a program devoted to generative AI.

AWS CEO Adam Selipsky said in an interview with CNBC, "AI is going to be this next wave of innovation in the cloud." "It will be the next big thing that drives even more customers to desire cloud computing. For generative AI, the cloud is necessary.

Whether businesses like Google and Microsoft had grabbed a lead in generative AI was another question posed to Selipsky. "Is it essential? It's a 10K run, and you're just three steps in," he remarked.

The CEO of AWS also said that users would trust Amazon more than other generative AI services because it would provide greater authenticity. Selipsky stated, "I can't tell you how many Fortune 500 organizations I've spoken to that have outlawed ChatGPT in the workplace. "Because at least the initial versions of it just didn't have that concept of enterprise security," he continued.

Microsoft and Google's introduction of generative AI services has been relatively aggressive. While generative AI is now included in Bing, Edge, the Office suite of applications, and more, thanks to Microsoft's partnership with OpenAI. Along with Search and Gmail, Google has been promoting generative in Google Workspace.

In April of this year, Amazon unveiled Bedrock, a new cloud service for developers who want to use generative AI to enhance their products.