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Meta has officially announced a collaboration with Oakley to produce Meta smart glasses, which will be unveiled worldwide on June 20. This announcement, teased on social media, marks a significant step for Meta in expanding its lineup of wearable technology. The partnership appears to be aimed at sports and outdoor enthusiasts, building on the legacy of Ray-Ban Meta glasses, but with enhanced features and a more sporty design.
Meta CTO Andrew Bosworth posted a teaser that showcased both the Meta and Oakley logos. An official post was also issued by the “Oakley | Meta” Instagram page, and Meta CEO Mark Zuckerberg simultaneously reposted it.
No images of the Meta Smart Glasses have been released, but the branding points to a continuation of Meta's design ethos. There might be a possible central camera and some AI features built into a sportier frame.
Meta’s smart eyewear lineage began with the launch of Ray-Ban Stories in 2021. These glasses offer audio and camera capabilities without AR integration. Audio enhancements, camera improvements, and an AI assistant were included in the 2023 second-generation models.
The upcoming Oakley collaboration is expected to introduce either a third-generation upgrade or modification of existing hardware for a sportier use.
Both brands are part of EssilorLuxottica, which allows for Meta to extend the partnership very smoothly. Earlier, Bloomberg reported that the new Meta Smart Glasses would be based on the Oakley Sphaera design.
The product is believed to have a centrally placed camera, which is a change from the edge-mounted camera on the Ray-Ban Meta glasses.
As the June 20 release date approaches, consumers can look forward to potential upgrades in audio, camera technology, and AI capabilities. The Meta Smart Glasses are designed to provide fitness enthusiasts, athletes, and adventurers with convenient digital tools.
This launch highlights Meta’s ambition to transform wearable computing and extend its ecosystem beyond smartphones and traditional screens.
