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KuCoin has introduced Kia, its new AI-powered investment assistant, as the centerpiece of its latest technological advancements. Officially launching in October 2025, Kia reflects KuCoin’s ongoing strategy to enhance user experience, boost trust, and simplify market access through intelligent tools tailored to both new and experienced crypto users.
Developed over the past year, Kia has been engineered to meet the growing demand for secure, intuitive, and reliable investment support tools. Combining real-time analytics with natural language processing, Kia was designed from the ground up with a retail-first approach. It underwent extensive beta testing to ensure accessibility and practical utility for everyday users navigating volatile markets.
At launch, Kia will provide a suite of features including live market insights, sentiment analysis derived from news and on-chain activity, automated alerts, and interactive educational content. These functions aim to support informed decision-making while reducing the cognitive load typically associated with managing digital assets.
Future updates are expected to transform Kia into a full conversational interface, allowing users to interact naturally with the platform. Planned capabilities include placing trade orders, querying account activity, requesting platform-specific guidance, and analyzing personal portfolio performance, all through simple, language-based commands.
“Kia was built with the belief that trust grows when users feel supported and informed,” said BC Wong, CEO of KuCoin. “As we empower the next generation of traders and investors through cutting-edge technology that drives informed decisions, our refreshed branding stands as a testament to trust as the bedrock of our mission. Trust flourishes when experiences are seamless and intuitive, and with breakthroughs like Kia, we're ensuring crypto becomes a dependable ally for everyone.”
The introduction of Kia aligns with KuCoin’s broader shift from “the crypto exchange for everyone” to “the crypto partner you can trust.” It also supports the company’s ongoing $2 Billion Trust Project, first announced at TOKEN2049 Dubai, which focuses on regulatory compliance, security certifications (including SOC 2 Type II, ISO 27001:2022, and ISO 27701:2025), and real-world utility through services like KuMining and KuCoin Pay.
Kia debuted during a special side event at TOKEN2049 Singapore on October 1, 2025, where KuCoin also revealed updates to its brand identity and welcomed professional golfer Adam Scott as its new Global Brand Ambassador. The new slogan, “Trust First. Trade Next.”, reflects the company's commitment to user-centric innovation, with Kia serving as a flagship example.
By lowering barriers to information and enabling smarter decisions through automation, KuCoin aims to redefine how users engage with crypto, not just as a trading platform, but as a trusted partner in financial growth.
