
Blockchain platform secures three-year deal to power innovative football club from 2025-2026 season
TORTOLA, BRITISH VIRGIN ISLANDS - 23 JUNE 2025 - Reef Chain, the
EVM-compatible blockchain made to put Web3 into the hands of mainstream users, today announced a historic three-year Principal Partnership with Crawley Town Football Club that shall, however, come into effect beginning the 2025-2026 season.
This entry into mainstream sports marketing is indeed a landmark moment for ReefChain, as it shall utilize the truly worldwide appeal of football to bring blockchain technology to fresh new tech-savvy audiences. The Reef Chain brand shall feature on the Crawley Town home and away shirts and all around Broadfield Stadium, as well as on the digital pages of the club.
Says the Chief Operations Officer of Reef Chain, Derek E. Silva: "This partnership marks a watershed in our aim to make blockchain technology part of everyday life. The unmatchable charm of football belongs to the community, which, through Crawley Town FC, can be shown to showcase Creech technology in improving real-world experiences.
We are not just sponsoring a football club-we are joining a community that is in line with our vision: innovative, accessible, and forward-looking-side." The arrangement gives Reef Chain a one-of-a-kind platform to present the practical usages of its technology to football supporters all over the world. For a blockchain platform committed to user accessibility, this emblematically forward-thinking English football club presents genuine opportunities to engage that could reach far beyond the usual cryptocurrency communities.
The partnership has particularly authentic foundations, with Silva having been an active member of the online WAGMI United community since 2022, regularly participating in match watchalongs with fellow supporters. The initial connection was facilitated by Entitled., WAGMI United's primary community manager, who introduced Silva to Vice Chairman Ben Levin, leading to formal negotiations for this groundbreaking deal.
Through this partnership, Reef Chain will implement several innovative programs, including:
Digital fan engagement experiences utilizing blockchain technology
Community-focused initiatives benefiting local supporters and residents
Next-generation match-day experiences at Broadfield Stadium
The deal significantly enhances Reef Chain's global visibility, particularly in European markets, while providing the platform to demonstrate real-world blockchain applications beyond traditional DeFi and trading use cases.
Preston Johnson, Co-Chairman of Crawley Town FC, added: "WAGMI United has always been committed to innovation in football, and Reef Chain represents exactly the kind of progressive partner we've been seeking. This partnership creates exciting possibilities for both organizations and our respective communities."
Silva concluded: "We've found the perfect partner in Crawley Town FC – a club that, like us, isn't afraid to innovate and try new approaches. Together, we'll show the world how blockchain technology can enhance the beautiful game while building stronger communities both online and offline."
The formal unveiling of the partnership will take place at a home game at Broadfield Stadium near the beginning of the season, where Reef Chain will demonstrate some of the innovative technologies and experiences planned for the upcoming season.
Reef Chain is an EVM-compatible blockchain designed to make Web3 accessible to mainstream audiences. Built on the Substrate framework, Reef offers high scalability, affordable transactions, and a wide ecosystem of decentralized applications. Through its core apps like Reef Chain Wallet, ReefScan, and ReefSwap, Reef is simplifying blockchain technology for users worldwide.
Founded in 1896, Crawley Town FC is a professional football club based in West Sussex, England. The club plays at Broadfield Stadium and has a rich history of working its way up through the English football pyramid. Since 2022, Crawley Town has been owned by WAGMI United, an innovative ownership group bringing new approaches to football club management.
For further information, please contact: Cassie Doubleday Reef Chain cassie@reef.io
Press Office Crawley Town Football Club samgadsdon@crawleytownfc.com 01293 410000
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