ArtVersion: Designing Human-Centered User Experiences for Reactive Interfaces

Here is how the ArtVersion team is designing and developing enterprise-ready interfaces for the world's most valuable global brands.

ArtVersion is an internationally recognized creative agency with clients ranging from Fortune 500 Companies, notable non-profit organizations, and innovative start-ups. The company is known for its innovations in user interface design and also for pioneering a framework in the user experience design discipline since the early 2000s. ArtVersion emphasizes user-centered approaches, data-driven design, and human-centric experiences. It works with founders, visionaries, and change-makers to design next-generation digital products.

With its team of designers, developers, and strategists, they specialize in implementing innovative techniques such as UI/UX design optimization and conceptualization of ideas into dynamic, yet sleek, interfaces.

Spearheading the undertaking of UX design as a synonymous force to designing experiences, ArtVersion is comprised of an integrated team of experts, each specializing in their area of expertise. The Executive Director of Design, Erin Lentz, and the Art Director, Petra Tomekova, work closely with their team from beginning to end in bringing out innovations together.

"Creating the design language is what we do day in and day out for companies of all sizes. Usability standards, proven methods, and best practices that we apply provide measurable results for our clients."

– Erin Lentz – Executive Director of Design at ArtVersion.

ArtVersion firmly believes in the stance of flexibility with input during the creation and frame-working process. By collaborating with organizations, the company ensures open communication, and a seamless user experience is attained. ArtVersion openly welcomes clients to newly implement ideas into their workflow process for an agile effort and innovative outcome.

Allowing space for collaboration with clients and creating experiences is what drives ArtVersion's continuous success. The impact of project developments and their venture into the digital realm is tethered to an organization's capacity to trust ArtVersion's visions and results.

With tactics that stem from user-centric experiences and placing them at the forefront of any collaborative website or app development, ArtVersion caters to analytical methods through extensive research of every organization. This ensures audience connection with unique user journeys and a tailor-made interface for every brand.

ArtVersion has relentlessly pushed the creative boundaries of design focus since it came to be in 1999 with a mission to provide diverse organizations and businesses, no matter their reach, with innovative web designs that have been the backdrop of the company for the last 20 years.

However, ArtVersion was also established to boldly face any complexities and smooth them over with simplistic, yet effective solutions. They simplify obscurities and solve user accessibility, no matter the interface or platform.

The intertwinement of different disciplines such as web design, UI//UX design, graphic design, and branding sprints, has continuously been central to every project of the firm. ArtVersionhas pioneered the UX movement to make user experiences designable.

It is through vast client trust and outreach that ArtVersion is so proudly able to create interfaces that become honored with awards. Just this year alone, ArtVersion has been recognized with 12 layered accolades in renowned competitions and acknowledged by a variety of outlets. Previously, however, they have obtained a litany of awards under their belt that ranges from three prestigious TITAN awards by IAA for best visual design, website design, and UX design, to sweeping 23 Vega Awards in a single competition.

No stranger to mobile interface developments, ArtVersion was also honored with the Google Mobile Excellence Award which celebrated exceeding criteria for mobile design layouts and usability.

UI/UX implementation is at the centerfold of the work their team curates. The goal is to ensure that purpose, design, and usability merge into a seamless, cohesive entity. To build upon a solid, purposeful design and experience, their process begins at the base of referencing material for design, and how to plan navigation and data infrastructure for optimization.

The firm aims to certify that their UI/UX process leads to a fluid pathway with the way a story will be told, how emotion will drive user engagement, and how a design will function in tandem with user interfaces. ArtVersion carefully studies the details of user research, trends on effective approaches, platform agnostics, and user behaviors—old, new, and upcoming—to begin the UI process of a solid wireframe.

"Client's co-authorship is crucial in our work. As a result, we execute interface visuals and UI kits that genuinely contribute to brand authenticity. Collaboratively we create powerful user journeys combining storytelling and interactive elements."

-Petra Tomekova – Art Director at ArtVersion

Moreover, ArtVersion improves customer interactions by having an identity at the core of the design. To tread down the pathways of development, their team understands how important it is to understand their users.  ArtVersion rejects the idea that an innovative UI/UX experience is solely based on aesthetics. Rather, it emphasizes the importance of a brand's value, mission, and story to work together with the design.

Working with different companies in all spectrums, ArtVersion has embodied the tagline, "We design experiences™" and have firmly stood by it. The firm has worked with a plethora of industries welcoming diversity.

Whether serving financial, healthcare, technology, fashion, music, or service companies, the firm has satisfied the ever-growing markets yearning for more and thus transformed the graphic design into a transitional force for a designable user experience. ArtVersion is continuously growing with their clients by implementing new techniques, proven design methods, and proven solutions with every project that reinvents the traditional.

ArtVersion also tackles all creative ruts with innovative solutions, and their reach ranges from Fortune 500 companies to start-ups. The trust clientele places into ArtVersionare is never taken lightly but is rather the powerhouse for inspiration to serve companies best. The company has had the privilege to work with companies such as Volvo, Hilton, Morgan Stanley, Caterpillar, National Association of Realtor®, and non-profit organizations such as Internet Society, Anti-Defamation League, and Chicago Public Schools, just to name a few.

Every development has been unique to each organization, and every arising challenge that requires mending is never the same. What does remain the same, is the clients' trust in ArtVersion's expertise, and the pride that arises from clients' ownership of their new webpage or interface.

"Every company, organization, and brand have stories to tell. Weaving them into the layers of our UI/UX methodologies is a fundamental step in strengthening the backbone of impeccable design and introspective content."

-Cristina Chaidez – Content Strategist at ArtVersion

The digital world is moving rapidly towards new developments and ArtVersion recognizes that it is not slowing down anytime soon. Companies and organizations are always seeking ways to further advance their presence in digital spaces and dominate the competition. They pursue pushing the boundaries and implementing new technological techniques to further drive engagement through front-end development. Such methods are JavaScript-centric and are focused on single-page application (SPA) developments, on Angular, Vue, and React frameworks. By combining coding with design intricates, they create reactive interfaces, allowing users to immediately be conscious of the effect each click, hover, finger slide or touch gesture holds. Creating user gratification and digital tangibility is the result, regardless of the device being used.

Once again, the recognition that design cannot shine without its counterpart, user experience, comes into play. Dissecting the pillars of development, design, and strategies push the envelope in the digital world for brands to thrive.

ArtVersion aims to continue working with new clientele, whether that includes building interfaces from the ground up, or contributing to redesigning established platforms. They are currently in collaboration with renowned organizations that have relied on their input for web design and interface projects.