PropellerAds Launches NIKO — AI-Powered Agent That Takes Advertisers from Registration to Live Campaign in a Single Conversation

LIMASSOL, May 28, 2026 — PropellerAds, a global advertising platform, today introduced Agent NIKO, an AI-powered conversational assistant designed to remove onboarding barriers for new advertisers. NIKO lets advertisers create and launch campaigns in natural language, making programmatic advertising accessible without prior platform experience.

The ad tech industry is moving toward true multi-source campaign management, and PropellerAds is moving with it. AI already runs across the platform — powering optimization under the hood and generating creatives through AutoCreatives. Agent NIKO is the next step.

NIKO is the first AI agent that takes an advertiser from registration to a live campaign in a single conversation. No integrations, no configuration, no tokens to manage. Everything runs inside the platform. Advertisers describe what they need and their campaigns go live. Through a single chat, users define GEOs, select revenue types, and receive built-in bid recommendations that protect against overspending in unfamiliar markets. NIKO supports all currencies with real-time conversion, detects the user's language, and offers intelligent defaults while keeping control over key parameters. At launch, NIKO supports Onclick campaigns — PropellerAds' widest-reach ad format — with additional formats to follow.

"We built NIKO AI because the biggest barrier to performance advertising isn't budget or strategy — it's friction," said Juliia Larionova, Head of Marketing at PropellerAds. "From registration to a running campaign in one conversation, in your language, in your currency — that's the standard we set for ourselves, and we've delivered it."

NIKO serves PropellerAds' entire advertiser base. Independent affiliates and media buying teams can compress campaign testing cycles, replacing multiple form submissions with a single dialogue. Agencies can delegate campaign launches to junior members, freeing senior buyers for strategic work. Direct advertisers without in-house programmatic expertise get a guided path to their first campaign, with no prior platform knowledge required.

NIKO also opens PropellerAds to audiences that previously found programmatic out of reach. Advertisers already running campaigns on Facebook, Google, or TikTok but who never got around to adding a new platform can now onboard in a single conversation. Mobile app owners can test new acquisition channels with recommended bids, even without a dedicated marketing team. Multilingual support removes barriers across Asia and LATAM by automatically adapting to the user's language.

Ongoing development will expand formats and features, guided by post-launch user feedback.