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IKEA Kreativ digitally recreates rooms, helping shoppers visualise furniture before making confident purchasing decisions online.
Interactive 3D showrooms inspire customers with realistic layouts, product combinations, and personalised interior design ideas effortlessly.
Billie AI chatbot handles everyday shopping queries, improving customer support while freeing human advisers for complex assistance.
Ingka Group, the largest IKEA retailer, has introduced IKEA Kreativ, an AI-powered design tool that makes home shopping more interactive and practical. Available on smartphones and computers, it allows users to recreate their rooms digitally, experiment with furniture layouts, and see how products will look before buying.
Built using technology from AI company Geomagical Labs, the platform is designed to help customers make better design decisions with greater confidence and ease.
Whether you're redecorating or starting from scratch, these three IKEA Kreativ features make planning your perfect space surprisingly easy:
Explore Products in 3D Interactive Showrooms: With IKEA Kreativ, consumers will be able to see over 50 showrooms in 3D format featuring a variety of furnished rooms and design concepts. It allows the consumer to play around with various combinations of the IKEA products by moving, spinning, substituting, and rearranging them to visualize how they would complement each other.
Create a Design of Your Room Digitally: Consumers can use the IKEA Kreativ Scene Scanner tool integrated into the IKEA app to make a realistic 3D copy of their own room based on a number of pictures taken. Using AI, the consumer will be able to delete old furniture, insert new IKEA products, and test different room design variations.
Save, Share and Purchase Products Anytime and Anywhere: The room design created by the consumer can be saved to their account on the IKEA website, shared with friends and family members, and the desired products can be added straight to the shopping cart. The room designs are saved in the cloud, which means that the consumer can continue working on the design anywhere.
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IKEA's AI shopping assistant, Billie, works behind the scenes to make shopping smoother and faster. Available around the clock, it answers common questions about products, deliveries, returns, and recommendations in natural language.
With its introduction in 2021, Billie has managed to process about 3.2 million customer queries and resolve more than 47% of those queries by itself, making it possible for the human advisers of IKEA to concentrate on other tasks.
Why this Matters
Buying furniture online can be tricky as it's hard to know if something will actually suit your space. IKEA Kreativ makes that decision easier by letting shoppers see furniture in their own rooms before buying, helping them shop with more confidence while avoiding costly mistakes and unnecessary returns.
IKEA's AI strategy focuses on making interior shopping more visual, interactive, and personalized. Through IKEA Kreativ, AI helps customers scan their rooms, remove existing furniture digitally, test IKEA products in realistic 3D, and receive tailored recommendations, reducing purchase uncertainty while improving the overall home furnishing experience.
What is IKEA Kreativ?
IKEA Kreativ is an AI-powered home design platform that lets users digitally recreate their rooms, experiment with furniture layouts, preview products in 3D, and make more confident purchasing decisions before buying.
How does the IKEA room scanner work?
The IKEA Kreativ Scene Scanner uses multiple photos of your room to generate a realistic 3D digital model. It can remove existing furniture and let you place IKEA products virtually.
What is Billie, IKEA's AI assistant?
Billie is IKEA's AI-powered chatbot that provides instant answers about products, deliveries, returns, and recommendations. It resolves many customer queries automatically, allowing human advisers to focus on complex requests.
Can I save and share my IKEA room designs?
Yes. IKEA Kreativ allows users to save their room designs in the cloud, revisit them from different devices, share them with family or friends, and purchase selected products directly.
How does AI improve the IKEA shopping experience?
AI makes shopping more interactive by offering virtual room planning, realistic furniture previews, personalised product recommendations, and instant customer support, reducing uncertainty and helping shoppers choose products that fit their space.
