Samsung expanded its premium device lineup at the Galaxy Unpacked event in London by introducing the Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra, Galaxy Z Flip 8, Galaxy Watch Ultra 2, Galaxy Watch 9, and AI powered smart glasses. The launch highlighted Samsung’s strategy to strengthen its foldable ecosystem before competition in the premium foldable market increases later this year.
The company focused on wider foldables, smarter wearables, and deeper Galaxy AI integration across devices. Samsung also confirmed One UI 9 based on Android 17, bringing new productivity, health, and personalization features throughout its latest hardware lineup.
The Galaxy Z Fold 8 became the biggest surprise after Samsung introduced a wider design with a near 4:3 inner display. The new form factor improves video streaming, gaming, multitasking, and social media viewing while reducing black bars. Samsung also added a titanium hinge to minimize the display crease and improve durability.
Samsung positioned the Galaxy Z Fold 8 Ultra as its most premium foldable with an upgraded titanium hinge, a 5,000mAh battery, and a 200MP primary camera. The Galaxy Z Flip 8 retained its familiar clamshell design while adding updated hardware and new Galaxy AI features.
All three foldables run One UI 9 and include AI powered tools such as the AI Assistant Activity Dashboard and My FanCam, which automatically tracks subjects and adjusts video framing.
Samsung also refreshed its smartwatch lineup with the Galaxy Watch Ultra 2 and Galaxy Watch 9. The Watch Ultra 2 features a brighter display, Snapdragon Wear Elite processor, advanced fitness tracking, and improved battery life. The Watch 9 focuses on everyday wellness through AI driven health monitoring.
Samsung also previewed intelligent smart glasses developed with Google, Warby Parker, and Gentle Monster. The upcoming wearable supports notifications, voice features, and Gemini powered AI, signaling Samsung’s broader expansion beyond smartphones into an AI connected ecosystem.
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