The rise of AI-translated content from Reddit appears to fly in the face of Google’s policies regarding scaled content abuse and spam, raising eyebrows and sparking discussions among professionals in the SEO community.
In a blog post published on Thursday, March 27, Gabe remarked, “It looks like Reddit is surging again with the March core update. I know that’s hard to believe since it has skyrocketed in visibility since the fall of 2023, but I am seeing more surges across countries.”
Reddit, the popular discussion platform, debuted on Wall Street last March. That same month, the company rolled out artificial intelligence-powered language translations to over 35 nations, including Brazil, Spain, Germany, Italy, the Philippines, and throughout Latin America.
During Reddit's inaugural earnings call, CEO Steve Huffman divulged the strategic move, asserting the goal of fostering user growth and revenue streams outside of the United States.
The AI-powered translation functionality auto-converts posts and remarks into a user's preferred tongue based on their account settings. In his first earnings presentation, Reddit's leader, Steve Huffman, underscored the major opportunity in non-US markets, noting rivals derive more than four-fifths to nine-tenths of their business outside of America's borders.
Google’s core update in March truly perplexed many in the industry as its wide-ranging effects took over two weeks to fully materialize across the expansive internet terrain. While Google claims its annual optimizations don't significantly impact traffic, analyses reveal varied results. Some industries and websites experience soaring success, while others face sinking searchability, sparking anxiety for online entities.
Reddit welcomed machine translation by allowing bots unrestricted access to freely fetch published snippets in myriad mother tongues, making community contributions perceptible to more global audiences.
Bursting forth in data for March 2025 was a 28.96% spike in visits to the social news site after rendering posts into French utilizing artificial intelligence, with 8.2 million total traffic sessions recorded and 3.7 million search phrases witnessing a 14.5% rise from prior levels.