Staggered Launch: Apple is reportedly shifting from a single fall launch to a two-phase release, starting in 2026 with the iPhone 18 series. This new strategy aims to maintain consumer interest and manage production more effectively across the year with separate events.
Fall 2026: Pro and Foldable Debut: The premium iPhone 18 Pro and Pro Max models are expected to launch in the traditional fall window of September 2026. This event might also see the unveiling of Apple's highly anticipated first foldable iPhone, marking a significant entry into a new device category.
Spring 2027: Standard and Budget Models: The standard iPhone 18 and a successor to the budget-friendly iPhone 16e are predicted to be released in the spring of 2027. This delay could help differentiate the premium and more affordable options.
iPhone 18 Pro: Under-Display Face ID: The high-end iPhone 18 Pro models are rumored to feature under-display Face ID technology. This advancement would eliminate the notch or pill-shaped cutout, leaving only a small punch-hole for the front-facing camera, offering a cleaner and more immersive display.
Foldable iPhone: Book-Style Design: Apple's first foldable iPhone is expected to adopt a book-style design, with a reported 5.7-inch external screen and an approximately 8-inch internal display when unfolded. It's rumored to be remarkably thin and might incorporate Face ID.
Potential "Air" Model: Alongside the Pro variants and the foldable device, there are speculations about a possible "iPhone 18 Air" model launching in fall 2026. Details about this model are scarce, but it could represent a thinner or differently positioned premium offering within the lineup.
Manufacturing Diversification: Production testing for the standard iPhone 18 and its budget counterpart is reportedly planned to commence in India in 2026. This move signifies Apple's ongoing efforts to diversify its manufacturing locations beyond China, potentially impacting launch timelines and availability in different regions.
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