X has introduced a built-in video clipping tool that lets users turn moments from longer videos into short clips and share them without leaving the platform. The feature is part of the company's effort to attract more creators and increase video engagement.
Available on iOS and Android, the tool removes the need to download videos and edit them using separate applications. According to X, both the person creating a clip and the original video creator can earn from its views through the platform's Original Content Rewards programme.
Users can select a moment from an eligible video, trim it, and add their own commentary before posting it on their timeline. The feature currently supports pre-recorded videos that are at least two minutes long.
Clips must run for between five and 60 seconds and cannot exceed 30% of the original video's length. Livestreams are not supported yet. X said that web support is also on the way.
The platform has included an attribution feature to ensure viewers can find the source. Each clip carries a 'Clip from' label that takes users to the original video at the exact point where the selected segment begins.
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The earning model is a key part of the launch. Users who make clips can earn through X's Original Content Rewards programme, while the original creator also receives earnings when their video is clipped. Both must meet the program's eligibility requirements.
The move could encourage users to share more video content while giving creators another route to reach audiences. Short clips can bring new viewers to longer videos, potentially increasing visibility for the original creator.
The launch follows several changes aimed at making X more attractive to content creators. The platform has added long-form video, paid exclusive threads, and livestreaming features over the past few years.
With the clipping tool, X is also bringing a popular social media format directly into its app. The company is looking to keep more video activity on its platform and give creators additional ways to earn from their content.