Fitness wearable company WHOOP has introduced a new social networking feature that allows members to follow friends and family, share health metrics and interact with each other's activity updates. Called WHOOP Humans, the feature is being added to the company's mobile app on November 12 and will be available across all membership plans at no additional cost.
Unlike conventional social platforms, WHOOP Humans centers on personal health and fitness information. Members can decide who follows them and choose which details to share, including sleep patterns, recovery scores, workouts, and fitness achievements. They can also add photos and comments to their updates, while followers can react and respond.
WHOOP already offers a community feature called Teams, which allows users to compare performance through group leaderboards. However, the format gives everyone in a group access to each other's shared information.
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Humans takes a more individual approach. Users control their connections and what each follower can see. For instance, a fitness coach can monitor clients' recovery and training progress without those clients gaining access to one another's data.
According to CEO Will Ahmed, early testing also showed that users were more engaged when someone shared a low recovery score than when they posted an unusually high one. This suggests the feature could help friends and family recognize when someone might need support.
Sharing health information raises obvious privacy concerns. According to WHOOP, the feature is entirely optional, and members can remove followers or activate a temporary stealth mode to stop sharing updates.
Sensitive activities are excluded by default. Health alerts and medical information will not be shared through the social network. Users can also report inappropriate comments or photographs for review.
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The launch fits into WHOOP's broader move towards personal health monitoring. The company has added features such as ECG monitoring, atrial fibrillation detection, blood pressure insights, and health record uploads.
With Humans, WHOOP is adding a social layer to that growing health platform, giving members another reason to use the app beyond checking their daily fitness scores.