TikTok is giving its most loyal shoppers another reason to buy products through its app. The company has launched a paid membership program called TikTok Shop Plus in the US, offering discounts, free shipping, and faster refunds for a monthly fee.
The service began rolling out to more than one million selected users over the weekend, ahead of the holiday shopping season. It costs USD 9.99 per month after a 30-day free trial. The move brings TikTok Shop closer to subscription-based retail services such as Amazon Prime and Walmart+. Instead of relying only on product recommendations and shopping videos, TikTok wants regular buyers to keep returning to its marketplace.
Members receive free shipping on eligible products carrying a Plus badge. They also get an additional 10% discount on selected items and three coupons every month. The coupon package includes USD 5 off without a minimum purchase, USD 10 off orders worth at least USD 59 and USD 30 off purchases of USD 119 or more.
Also Read: TikTok Faces Suspension Call in Spain after Abuse-Material Probe
There is another benefit for customers who return products. For eligible purchases, TikTok can issue an instant refund as store credit before the customer drops off the item. Members can use this option up to twice a month. TikTok Shop Plus subscribers will also receive additional coupons and discounts during the Black Friday and Cyber Monday shopping period.
The subscription programme is part of TikTok's effort to turn its growing shopping business into a regular shopping destination. The platform has already attracted brands across fashion, beauty, electronics and other categories.
Also Read: EU Charges TikTok Over Harmful Algorithm Rabbit Holes
By offering membership benefits, TikTok hopes frequent buyers will have more reasons to complete purchases inside the app rather than visit other online marketplaces. However, the program is still being tested with selected US customers. TikTok has not announced when it will become available to everyone or whether the service will expand to other markets.