Sony India has expanded its ULT POWER SOUND range with three new party speakers, the ULT TOWER 5, ULT TOWER 7 and ULT TOWER MAX. The new lineup targets different party environments, with prices starting at Rs. 32,990 and going up to Rs. 1,39,990.
The speakers feature ULT POWER SOUND modes, Sound Field Optimization, and connectivity options designed for DJs and karaoke users. ULT TOWER 5 and ULT TOWER 7 feature built-in batteries, while the ULT TOWER MAX is designed for larger gatherings and does not have a built-in battery.
ULT TOWER 5 is tagged at a discounted price of Rs. 32,990, against an MRP of Rs. 44,490. It delivers 300W sound output and comes with a 230mm woofer featuring ULT DUCT technology, two tweeters, and ULT POWER SOUND modes.
The speaker offers up to 20 hours of battery life and carries an IPX4 rating. It can be positioned vertically or horizontally and has four handles. Connectivity options include Bluetooth 5.3, USB-C, USB-A, RCA, XLR In/Out, and microphone input.
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ULT TOWER 7 currently costs Rs. 49,990, 23% down from its original price of Rs. 64,990. It delivers 420W sound output and features a 280mm woofer, rear tweeter, ULT DUCT technology, and a front-and-rear speaker array.
It offers up to 30 hours of battery life and IPX4 water resistance, along with upgraded rear wheels. The speaker supports XLR/RCA DJ input, USB-C connectivity, karaoke functions, wired multi-speaker chaining, and Stereo Pair.
ULT TOWER MAX has a best-buy price of Rs. 1,39,990, against an MRP of Rs. 1,74,990. It delivers 2,150W of power through three 280mm woofers, two midrange drivers, and four tweeters.
It supports 360-degree sound, ULT1, ULT2 and LIVE FLAT modes, a 10-band EQ, XLR/RCA DJ input, USB-C connectivity, wired multi-speaker pairing and karaoke controls. It also features 100 LEDs and supports vertical or horizontal placement.
ULT TOWER 5 and ULT TOWER 7 will be available from October 8, while the ULT TOWER MAX will go on sale from November 15. The speakers will be sold through Sony retail stores, Sony Center, Sony Exclusive stores, and Amazon.
As part of the launch offer, Sony is offering a Dual Wireless MIC worth Rs. 19,990 with the ULT TOWER MAX, along with cashback of up to Rs. 15,000. The ULT TOWER 7 gets Rs. 4,999 cashback, while ULT TOWER 5 gets Rs. 3,000 cashback.