Samsung has opened applications for its 2026 startup program, offering a $50,000 grant to support growing companies and drive innovation in mobile technology through collaboration and co-creation. The programme is designed to foster cutting-edge solutions that can seamlessly integrate into Samsung’s mobile ecosystem, improving user experiences across devices and platforms.
Samsung Mobile Advance will focus on a broad range of areas, including AI, XR, security, health, camera, audio and wearables, as it invites startups across its mobile ecosystem.
The initiative, led by its Bengaluru and Noida R&D centres, is designed to connect deep-tech startups with Samsung’s mobile ecosystem as part of the company’s broader open-innovation push, with the goal of scaling new technologies across its global device base.
“SMA reflects our deep commitment to open innovation, bringing together startup ingenuity and Samsung’s global R&D strength to co-create the future of mobile experiences,” said Mohan Rao Goli, managing director and CVP, Samsung R&D Institute India, Bengaluru. “We aim to build long-term partnerships that not only accelerate innovation but also translate bold ideas into impactful solutions at global scale.”
Participants gain mentorship from global experts at Samsung R&D Institute, Bangalore and Samsung R&D Institute, Noida, access to Samsung’s product ecosystem, strategic partnership opportunities, and global scale exposure. Under this model, Samsung does not take any equity or ownership in the startups for ideas developed through the programme.
The programme follows a structured, multi-stage evaluation and incubation process:
| Steps | Timeline | Process |
|---|---|---|
| Application Submission | April – June 30 | Startups submit a detailed 6-month PoC proposal outlining innovation, feasibility, and impact |
| Application Review | July | Proposals evaluated by Samsung’s expert panel |
| Pitch Day | September | Shortlisted startups present to a jury of Samsung leaders |
| Final Selection | September-October | Announced post Pitch Day |
| Programme Commencement | October | Selected startups begin incubation with funding and mentorship |
For India, applications can be submitted at startup.connect@samsung.com
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Since its inception, Samsung said its Open Innovation initiative has focused on combining external innovation with in-house R&D to deliver differentiated consumer experiences. With dedicated charters spanning integrated partnerships, strategic investments and startup incubation, SMA plays a critical role in identifying and nurturing high-potential startups.
“Through SMA, we focus on partnering with startups that demonstrate strong cultural and technological synergy,” said Kyungyun Roo, managing director, Samsung R&D Institute India, Noida. “We aim to integrate the best of external innovation with Samsung’s R&D expertise to shape the future of mobile experiences.”