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Meta India Layoffs: Advertising and Marketing Roles Face Biggest Impact

Meta cuts jobs in India, with advertising and marketing employees facing maximum impact during the latest restructuring linked to the company’s growing investments in AI systems and automation-driven business operations.

Written By : Humpy Adepu
Reviewed By : Manisha Sharma

Meta has laid off a portion of its India workforce as part of its latest global restructuring, with ad sales and marketing teams bearing the brunt. People aware of the development said around a dozen India-based employees were affected in the latest round of job cuts.

The layoffs are part of Meta’s ongoing effort to reduce operational costs and reorganise teams as the company increases investments in artificial intelligence infrastructure and products.

Employees working in advertising sales, client partnerships and marketing operations were among those impacted. Several individual contributor roles across business functions were also affected. Meta has not officially disclosed the number of employees laid off in India or shared details on the affected departments.

Business Functions Under Pressure

The latest cuts indicate a shift in priorities inside the company. Meta continues to invest heavily in engineering, machine learning, and infrastructure teams while reducing roles linked to support and commercial operations.

Industry experts say technology firms are increasingly automating repetitive internal tasks, especially in advertising operations and campaign management. The shift has placed pressure on traditional business-facing roles across the sector.

Chief Executive Mark Zuckerberg has repeatedly said AI will play a central role across Meta’s platforms and internal systems. The company has committed billions of dollars toward expanding data centres and computing infrastructure.

India's layoffs are smaller in scale compared to Meta’s global restructuring efforts, which have affected thousands of employees across multiple regions over the past two years.

Also Read: ‘It’s Like Squid Game’: Ex-Meta Engineer Slams Company Culture & Mark Zuckerberg After Layoffs

India Remains a Major Market

India continues to be one of Meta’s largest markets, driven by the strong user base of Facebook, Instagram and WhatsApp. The company maintains large teams in sales, partnerships, public policy and operations in the country.

Meta joins a growing list of global technology companies that have reduced headcount while redirecting investments toward AI-focused businesses. Rivals, including Google and Microsoft, have also announced workforce reductions in recent months as competition in the AI sector intensifies.

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