LG has announced the official pricing for its 2026 OLED TV lineup. The company revealed the costs of the new G6 and C6 series after showcasing them at CES 2026. Buyers are in for a surprise as LG has decided not to increase the prices compared to the previous year. This decision may help the company stay competitive in the premium TV market.
The new products offer better picture quality and stronger performance. The OLED G6 series provides top-of-the-line devices. The 55-inch model costs $2,499, while the 65-inch version is priced at $3,399. The 77-inch model is tagged at $4,499, and the 83-inch version comes in at $6,499. The largest 97-inch model costs $24,999. This model targets buyers who want a massive home theater screen.
The OLED C6 series offers more affordable options. The 42-inch model costs $1,399, while the 55-inch version is priced at $1,999. The 65-inch model costs $2,699, and the 77-inch version is tagged at $3,699. Lastly, the 83-inch model reaches $5,299. This series offers buyers various options in size at lower prices.
Both the OLED G6 and OLED C6 function on the new Alpha 11 AI Processor Gen3. This processor improves picture sharpness and brightness. It also enhances color and contrast. LG says the new models can deliver up to 45% more brightness compared to earlier versions.
The TVs use Hyper Radiant OLED technology that improves brightness while keeping deep blacks. Colors look richer and more natural. These upgrades aim to improve movies, sports, and everyday viewing.
Gaming remains an important focus. Both series support 4K resolution at 165Hz. They also include VRR, NVIDIA G-SYNC, and AMD FreeSync Premium support. These features help reduce screen tearing and improve smooth motion.
Pre-orders are now open in the United States through LG’s official website. Retail sales will begin later in March 2026. Prices for other regions have not been announced yet.
The steady OLED pricing stands out in a year when many tech products cost more. LG offers brighter panels, better processing, and strong gaming features without increasing launch prices. The 2026 OLED lineup focuses on performance, value, and a premium viewing experience.
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