Haier showcased its latest AI-powered home technologies at IFA 2026 in Berlin, presenting a connected ecosystem that combines smart appliances, digital services and robotics. Under the theme ‘Home of Intelligent Possibilities,’ the company focused on systems that can respond to user habits, household conditions and daily routines.
The exhibition covered laundry, refrigeration, cooking, entertainment and robotic devices. Haier also outlined plans to invest at least EUR 13 billion over the next five years in artificial intelligence, robotics, semiconductors, research and IoT security.
Haier said its approach goes beyond individual connected appliances. Instead, the company wants different products to work together around the needs of people in the home. Its hOn app connects Haier Europe’s appliances and digital services in one system, allowing devices to respond to daily routines.
Haier Europe CEO Neil Tunstall said the company wants technology to reduce the effort involved in common household tasks. Speaking about AI-assisted cooking, he said, “The product now will do that for you. And that hopefully means then that we can actually enjoy eating much more at home.”
Several products shown at IFA use cameras, sensors and AI software to adjust how they operate. The Vision 15 washing machine can assess load size, balance and foam levels. It can then change water use, detergent levels, drum movement and washing settings.
Meanwhile, the Maestro refrigerator prototype uses the AI Food Care System 2.0 to recognize stored food and recommend suitable storage conditions. Haier’s ID Ultimate Series 6 oven can identify food, track the cooking process, and stop automatically when cooking is complete. UltraSense AI also adjusts picture and sound settings on Haier Smart TVs based on content and room conditions.
Haier also presented humanoid robots and other robotic systems that could carry out physical tasks alongside connected appliances. The display included cleaning robots that recognize objects and different types of dirt, as well as companion robots designed for voice support and personalized assistance.
Tunstall said robotics could handle basic household jobs without replacing people. “We’re not trying to replace the human,” he said. “There are basic tasks that robotics can do.” He pointed to robot vacuum cleaners and robotic lawnmowers as examples of technology already taking over routine work.
Haier plans to spend at least EUR 13 billion over the next five years on AI, robotics, research, advanced engineering and related technologies. Tunstall said the investment would help the company bring new products and features to consumers more quickly.
“Our next five years is spending 13 billion on AI, on robotics, on R&D, advanced engineering, and all of those things,” Tunstall said. He added that the funding would support faster product development across Haier’s categories.
Haier also said it uses data from connected appliances to study how people use products and to improve design, manufacturing and delivery. The company reported more than 130 million registered users on its smart home platform and 86.1 billion smart-scene interactions in 2025.
Some technologies shown at IFA 2026 remain at the concept stage. However, Tunstall said Haier expects more of them to move toward commercial release. “They’re not here right now, but they are going to be here pretty soon in this industry,” he said.
Also Read: IFA 2026: Dyson, Lenovo, Oukitel, Anker Highlight Emerging Consumer Tech Innovations