Call of Duty has crossed USD 40 billion in lifetime revenue. This milestone announcement came from Xbox CEO Asha Sharma. On October 26, 2026, the Xbox CEO announced this news. Coincidentally, it came just a few days after Call of Duty: Modern Warfare 4 launched on October 23. The Xbox CEO thanked the team behind the series and its players for their support over the years. However, she did not share sales figures for the latest game or explain how the company worked out the total.
The milestone shows how far Call of Duty has come since its launch in 2003. With every yearly release, the franchise has grown in player base and sub-series. Developers kept adding yearly releases, story campaigns, and online battles to keep the entries fresh for a long time.
It has also reached more players through free-to-play games such as Call of Duty: Warzone and Call of Duty: Mobile. These games let players join the action without buying a full-priced title. However, Microsoft and Activision have not shared a full breakdown of the USD 40 billion in revenue or how much Modern Warfare 4 has contributed to it.
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Call of Duty games don’t only depend on the game purchase amounts for revenue. Each game has in-game purchases. Players buy battle passes and other cosmetic items and upgrades to become powerful in the game or to show off their progress. These microtransactions are one of the most potent revenue methods for Activision.
Still, the exact share of revenue from each source is unknown. Microsoft has not explained how much comes from full game sales, mobile gaming, in-game purchases, or other deals. The USD 40 billion figure confirms the series’ huge reach, but the full details remain private. Until Microsoft or Activision shares more details, players can only guess how much each part adds to the total.