boAt partnered with Spotify to offer 4 months of Premium subscription to Indian users who purchase select boAt audio products. The deal announced on August 4 gives buyers access to a Spotify Premium subscription with selected devices.
The first 12 weeks come at no extra cost, while the offer also includes ad-free music, offline playback, and better audio quality.
The boAt Spotify Premium deal gives buyers more than just an audio device with every eligible purchase. The offer connects boAt’s headphones and other products with Spotify’s paid music service. boAt and Spotify have not shared the full list of eligible devices or confirmed how long the offer will remain available.
A boAt spokesperson said, “Our partnership with Spotify Premium brings together two essential parts of that experience: immersive sound and uninterrupted music.” The spokesperson also said the campaign reflects how young Indians listen to music today.
The companies have also launched a campaign called ‘HALF the Experience’ to promote the deal. Musician Chaar Diwari appears in the campaign, which shows an incomplete concert before the full music experience begins.
Spotify Premium removes ads and allows listeners to download songs for offline playback. The service also offers higher-quality audio for supported content and devices.
The deal comes after several recent audio launches from boAt in India. The Nirvana Eutopia 2 ANC headphones launched at Rs. 5,999 with noise cancellation and 3D Spatial Audio. The headphones also support Bluetooth 5.4 and offer up to 80 hours of claimed battery life.
The partnership gives boAt another way to add value to its audio products. Spotify also gets a new way to reach more potential Premium users through device purchases.
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