Asus has officially launched its new premium Zenbook and Vivobook laptop lineups in India. The lineup also features a wide range of laptops, including the Zenbook S14, Zenbook Duo, and different versions of the Vivobook S. All these models use advanced AI technology. The new models follow the latest trend in laptop manufacturing, which uses AI chips.
While Zenbook is aimed at professionals and creators, Vivobook focuses on students and general users who want good performance at a low cost.
Zenbook range will be available from Rs. 1,79,990 onwards, thus placing itself in the premium category. Vivobook laptops start under Rs 1 lakh.
Pre-orders opened on April 14 and will continue until April 20, with official sales starting April 21. Devices will be available through ASUS exclusive stores, leading e-commerce platforms, and the company’s website.
The pricing strategy shows ASUS attempting to balance premium innovation with wider accessibility.
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The 2026 lineup centers on AI-ready processors, including Intel Core Ultra chips and Snapdragon X Elite platforms. These come with built-in NPUs designed for on-device AI tasks.
Zenbook models feature OLED displays, slim form factors, and extended battery life, with standout devices like Zenbook Duo offering a dual-screen setup aimed at multitasking users. Some models promise up to 27 hours of battery life, based on company claims.
Vivobook models bring similar AI capabilities to a more affordable segment, along with modern connectivity features like Wi-Fi 7 and improved display options.
The launch underlines a clear direction: AI integration, better displays, and portability now define competition in the laptop market.