ASUS has expanded its premium laptop lineup in India with the launch of the new Zenbook 14 OLED. The latest product line doubles down on AI-driven performance and portability. The upgraded model runs on AMD’s latest Ryzen AI processors, with dedicated NPUs for faster on-device AI tasks.
The highly advanced configuration clearly reflects the company’s wider AI PC strategy. Meanwhile, the larger Zenbook S16 and multiple Vivobook models across price segments have also been released with the Zenbook 14 OLED.
ASUS Zenbook 14 starts at Rs. 1,15,990 and is available on Amazon and the ASUS Eshop. It ships with Windows 11 Home, Microsoft 365 Basic with 100 GB cloud storage for one year, and Office Home 2024 with lifetime validity.
The flagship Zenbook S16 starts at Rs. 1,69,990 and will be available across ASUS Exclusive Stores, ROG Stores, Hybrid Stores, Amazon, and other authorized retail partners.
In the Vivobook lineup, Vivobook S16 starts at Rs. 1,04,990, the Vivobook 16 at Rs. 87,990, the Vivobook 15 at Rs. 62,990, and another Vivobook 16 variant at Rs. 65,990, going on sale from 6 March 2026.
Zenbook 14 runs on the AMD Ryzen AI 5 430 processor with four cores and eight threads, clocked up to 4.5 GHz. The device contains 16GB of LPDDR5X RAM and a 1TB PCIe 4.0 SSD. The integrated AMD XDNA NPU delivers up to 50 TOPS of AI performance.
The model has a 14-inch WUXGA OLED touchscreen that reaches 500 nits of HDR peak brightness, displays content in a 16:10 aspect ratio, and has obtained low blue light certification. The laptop has a 75Wh battery that supports 68W fast charging, and it also includes USB 4.0, HDMI 2.1, Wi-Fi 6E, and Bluetooth 5.4.
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Zenbook S16 uses a Ryzen AI 9 465 processor and features a 16-inch 3K Lumina OLED display with a 120Hz refresh rate and Dolby Vision support. S16 offers up to 23 hours of battery life in its 1.1 cm-thin, 1.5kg chassis.
The refreshed Vivobook models also run on Ryzen AI 400 series chips, bringing AI features to larger displays and more accessible price points. The MIL-STD-810H durability rating for select variants is another draw in Asus’ latest product lineup.