Apple has teased its upcoming launch event on March 4, 2026, but has not provided any exact details. The Cupertino-based tech giant hasn’t shared any detailed information about which products it will launch.
According to the latest rumors, the firm could introduce iPhone 17e, the ‘cheapest’ Mac, and other flagship products. Let’s take a look at what to expect from Apple’s first launch event of 2026.
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Recent reports by Bloomberg's Mark Gurman suggest that the tech giant plans to bring a ‘low-cost MacBook.' This latest product is likely to be priced under $1,000. The new MacBook is also expected to run on a modified iPhone chip soon, abandoning the M-series chip.
This elite product has been codenamed J700. It also features an aluminium frame to avoid plastic, an eco-friendly approach. Apple is also expected to be working on a new manufacturing process soon.
This new process will allow the laptops' cases to break and mould more quickly. The tech giant could also showcase new MacBook Pro and MacBook Air models. Apple could also bring the much-needed update to its existing Mac Studio.
The new iPhone 17e is expected to feature the same design as last year. This time, the model is likely to run on the latest A19 processor along with a downclocked chip. The smartphone might also support MagSafe charging. This update would increase charging speed from 7.5W to 15W.
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Reports state that the Apple launch is scheduled for 9 a.m. ET on March 4. An invite has been created on the company’s official social media account. This post contains no additional details other than the time and the information mentioned above.
However, cryptic messages from Apple have led people to speculate about the upcoming products to be launched at the event.