Apple asked some suppliers to make fewer parts for the iPhone 18 Pro and iPhone 18 Pro Max. The reason is that demand has been lower than the company expected. Nikkei Asia reported the news on October 9. Reuters later shared the story and credited the Japanese outlet.
The company did not say how big the cut was. The phones went on sale on September 18, less than a month ago. Both are Apple's top-priced models, made for buyers who want the best hardware.
The tech giant is trying to match its parts orders to real sales. If it makes too many phones, it is left with extra stock it cannot sell. Cutting orders early helps avoid that. The report does not say how many parts were cut. It also does not name the suppliers involved or give new production targets. Those details were not available at the time of writing.
Planning for costly phones is hard. Companies must guess how many people will buy, and those guesses can be wrong. Buyers may spend less, and parts can cost more. A wrong guess means wasted money.
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The report does not prove that people are buying fewer premium phones overall. The weak demand could be tied only to these two models. It could also be an early dip that recovers later.
It also does not mean iPhone sales as a whole have dropped. The report has no data on sales by region or by model. Without that, it is too soon to judge the impact on Apple's phone business. Still, sales of the Pro and Pro Max will be closely watched. If demand stays weak, Apple may cut orders again in the coming months.