Amazon could become the first company to generate $1 trillion in annual revenue by 2028, according to a projection from Futurum Equities Chief Market Strategist Shay Boloor. The forecast comes as the company continues to expand its artificial intelligence, cloud computing, advertising, logistics, and custom chip businesses.
At the same time, Amazon Web Services (AWS) has introduced a new AI engineering unit backed by a $1 billion investment to help enterprise customers deploy AI systems faster.
Shay Boloor shared his outlook on X, stating that Amazon is ‘on track to become the first company to cross $1 trillion in annual revenue by 2028.’ He linked that forecast to the company's broad business portfolio rather than relying on a single growth segment.
Boloor also wrote that Amazon has become ‘one of the most important infrastructure companies in the world compounding across commerce, cloud, logistics, ads and AI all at once.’ His comments came as Amazon continues to increase investments across several business divisions.
Amazon's latest quarterly results also showed continued growth. The company reported first-quarter revenue of $181.52 billion, exceeding analysts' estimates of $177.30 billion. Earnings reached $2.78 per share, above the consensus forecast of $1.66 per share.
AWS also recorded 28% year-over-year revenue growth, marking its fastest expansion in more than three years. Amazon's advertising business exceeded expectations, while North America and International retail operations also posted double-digit sales growth.
Amazon plans to spend about $200 billion in capital expenditures during 2026 as it expands its AI and cloud infrastructure. The company said major customer commitments, including more than $100 billion from OpenAI, support the investment plan.
Its custom chip business, led by Graviton and Trainium processors, has surpassed a $20 billion annualized revenue run rate. Amazon reported that the business continues to grow at triple-digit rates while targeting lower operating costs over time.
Separately, AWS announced a new Forward Deployed Engineering division with an initial $1 billion commitment. The unit will place AI engineers directly inside customer organizations to help build and deploy AI applications.
AWS Vice President of Frontier AI Engineering and Services Francessca Vasquez said customers are seeking faster AI adoption. She stated, “We have a ton of demand for customers who are asking for our help to really drive agentic AI patterns in their workflows.”
The new engineering division plans to deploy teams of five to six engineers to customer sites for about 45 days. AWS said these specialists will work directly with customer business and security teams to accelerate AI deployment and product development.
According to AWS, the company expects the unit to employ thousands of engineers through external hiring and internal transfers. Initial customers include the National Basketball Association and electronics company Ricoh.
The initiative places AWS alongside companies that already offer embedded engineering services, including Palantir Technologies, Salesforce, Anthropic, and Google Cloud. Industry demand for forward-deployed engineers has increased rapidly as more organizations adopt AI technologies.
Amazon stated that success for the program will be measured by how quickly customers build products and gain practical AI capabilities. While analysts continue to monitor spending levels and profitability, the company's expanding AI investments, cloud growth, advertising business, logistics network, and retail operations remain central to projections that Amazon could approach the $1 trillion annual revenue milestone over the next several years.
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