Excellent Brain is an innovative platform developed to help people who suffer from ADHD access the Neurofeedback method. This platform enables real-time feedback of several brain waves with advanced sensor measurements. Using the Excellent Brain Home Kit one can train the attention abilities with a personal training program. Excellent Brain has several more options — a meditation kit and a trainers kit.

The Neurofeedback method has been found to be one of the most effective non-drug treatments for ADHD which works on operant conditioning and reinforcement to improve a variety of symptoms with several different conditions. The brain is reinforced to change the behavior of symptoms through visual images in the computer. It effectively works on ADHD, but it is also suited for the elderly who wish to preserve or improve their cognitive abilities.

Brain training is recommended for adapting to the fast-paced world before meetings, public performances, examinations, crises, projects, and many more. The most important factor of brain training is that people of all age groups can reap the benefits from this program.

Ofer A. Lidsky is the Founder and President of Excellent Brain who successfully developed innovative software and technologies in VR, Genetics, Digital Health, and Education with expertise in cybersecurity and cloud storage. He is an innovative inventor of patents in various software fields. Some of the skills that Lidsky has mastered are PHP, TCP/IP, strategic planning, cyber defense, brain research, blockchain, and many more.

Here is an exclusive interview with the CEO of Excellent Brain, Ofer A. Lidsky, where he talks about the mission and vision of this social enterprise along with valuable pieces of advice to drive the start-ups to success effectively and efficiently.

Expanding Technology Access

Excellent Brain was initiated as a social enterprise with a mission to provide free training to schools in the periphery. Since then, the enterprise has reached a certain stature in society while maintaining the principles as an "association" to expand technology access at a minimal cost. In the present, Excellent Brain has started the program at eleven schools, focusing on student's progress. The reactions of the parents and the educational staff generate excitement and motivation for the enterprise to move forward. The primary goal is to spread the word and provide everyone with the opportunities to train their minds effectively.

A Veteran Software Developer

Ofer A. Lidsky is the CEO of Excellent Brain with a specialization in software development in the fields of Virtual Reality, BCI as well as Cyber. He has more than 25 years of different experiences of being an entrepreneur that created an immense impact on him to grow and evolve with time.

Navigating through Foundational Challenges

According to Ofer and his team, they have faced extensive work for more than six years to promote Excellent Brain for the wellbeing of society by making Neurofeedback accessible to the public.

Integrity: A Key to Leadership

Ofer said, "Everyone is a leader of his own life." He mentioned that a leader has to take all responsibilities to transform innovative ideas into viable products. The journey always commences with a very important virtue— Integrity. The pathway to success starts with the ability to respect the words that leaders promise to complete as a team.

Advancements through Customised Products and Services

There are more than enough ways to customize products or solutions to meet the needs of the target audience. It can be successfully achieved by developing new interfaces with updated sensors, creating new content for different target audiences as well as producing new Neurofeedback protocols with enhancement in meditation and other performances.

Harnessing the most out of Disruptive Technologies

According to Ofer, the most crucial part in achieving success for a start-up is to have the ability to adopt new technologies with the current trends. Cloud Computing is the primary basis for the development of web-based solutions whereas Automation is a necessary tool to deploy in marketing and other aspects of a business.

The Future of Brain Training

Ofer considers brain training as a potential field with a huge demand from different market segments. Excellent Brain is intended to become a world leader in the field of brain training with the integration of Neurofeedback.

Piece of Advice to Budding Entrepreneurs

Ofer recommends agility and rapid adaptability with changes to the aspiring CEOs who are driving for success in this fast-paced world. Two things are dynamic— life and business that can be beneficial to people who can adapt to those within a short span of time. Last, but not least, dedication is very important to achieve business goals efficiently and effectively. The leaders are required to possess a lot of dedication to drive the business to success.