US watch brands are gaining global attention in 2025.
These brands blend craftsmanship, design, and technology.
From legacy names to new stars, American watchmakers are thriving.
The US watch market is set for significant growth in 2025, driven by a rising consumer preference for domestically manufactured timepieces. Both established heritage brands and innovative newcomers are contributing to this trend, each offering a unique combination of quality craftsmanship and stylish design.
This diverse array of US watch brands is expected to appeal to various consumer tastes and preferences, thereby further fueling the market's expansion.
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This list summarizes the top 10 US watch brands everyone should know.
Shinola continues to lead the market with its classic designs and strong leather straps. It's a favorite among customers for its style and performance.
This year, Shinola experienced a 12% surge in domestic sales, with their Monster and Runwell collections being the top sellers.
Weiss has specialized in handmade watches, where every piece is designed with American parts in California. Their Field Watch model is particularly popular with collectors as it combines accuracy with rugged charm.
Hamilton is one of those American watch companies that began its business in the US and gained international fame. However, its roots remain proudly American. Hamilton watches were featured in over 20 films in the past decade, with their Khaki and Ventura collections leading the way for the brand.
Vortic is a unique brand that restores its classic American pocket watches into wristwatches. Each watch is exceptional. This year, Vortic reported a 20% surge in demand, especially for tailored orders.
Martenero incorporates contemporary style in mechanical precision, where their designs are bold but refined. The Kerrison and Ace models have gained attention for delivering performance and style at mid-range prices.
RGM is all about traditional watchmaking, and it is one of the few US brand names that make in-house movements. Their 801 caliber movement is a technical accomplishment, and collectors love RGM for its craftsmanship and uniqueness.
Brew, as one of the top American watchmakers, designs compact and modern watches inspired by coffee culture. This year, their Metric Retro Dial model sold out within 48 hours. Brew has gained popularity among young watch lovers.
Oak & Oscar creates limited-edition watches, where each release tells a unique story.
The Humboldt GMT model is recognized for its build and convenience. Their community-first approach keeps loyal fans hooked.
Autodromo is popular among motorsport fans, as their watches feature race-inspired dials and retro styling. This year, the Group B series continues to shine as their most popular line, and both riders and collectors wear them proudly.
Devon is for innovation lovers, as their watches use belts instead of classic hands. The Tread 1 model is elegant, innovative, and unmatched in its design. Celebrities and tech lovers often choose Devon for its exclusive design.
US watch brands incorporate class in creativity. While Swiss watches bring nostalgia, American brands offer innovative ideas. This year, with more buyers opting for homegrown talent, the US watch industry experienced a 15% year-over-year growth.
Quality, build, and sustainability are the unique features of these brands.
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While picking the best US watches, buyers must:
Check for American assembly or in-house movements.
Focus on design, comfort, and brand story.
Support smaller businesses to own something exclusive.
Whether it's class or simplicity, there's a US brand fitting every wrist.
The American watch industry is thriving, and these 10 brands demonstrate that quality timepieces can be found right at home. From handcrafted classics to bold designs, US watchmakers are shaping the future of horology.
By choosing one of these luxury watches from American brands, you support local talent and embrace timeless style, which is especially important this year.