Overview:
Affordable mobile plans are helping OTT platforms attract more users across cities and towns.
Regional language content is increasing the reach of streaming platforms.
Live sports streaming is a major factor in OTT platform growth.
India’s OTT streaming market has grown rapidly in recent years, driven by affordable mobile data and improved internet access in both cities and smaller towns. Watching films, web series, or live cricket on smartphones during travel or on smart TVs at home is now more common than waiting for scheduled cable broadcasts. As streaming allows content to be viewed anytime, many households are shifting from traditional television to OTT services.
Reports suggest that 24% of OTT users in India pay for subscriptions, making pricing an important factor in attracting more viewers. To address this, most platforms now offer low-cost mobile plans and flexible monthly subscriptions instead of long-term commitments, regional language content, and live sports coverage. Below is a brief overview of OTT platforms in India, including their ownership and pricing.
Owner: Reliance Industries (Viacom18 and Disney India JV)
Price: Rs. 149/month to Rs. 299/month
JioHotstar updated its monthly plans from January 28, 2026. Mobile users can start with Rs. 149 plan, while the Premium plan costs Rs. 299 per month and supports streaming on up to four devices. The platform offers Indian films, international shows, and live sports like cricket and football, which makes it popular during major tournaments.
Also Read: Best OTT Platforms You Can Subscribe to in India: 2026’s Top Picks
Owner: Netflix Inc.
Price: Rs. 149/month onwards
Netflix has a mobile-only plan priced at Rs. 149 per month. Other options include Basic at Rs. 199, Standard at Rs. 499, and Premium at Rs. 649, based on video quality and the number of supported devices. By early 2026, Netflix is estimated to have around 20 million paying subscribers in India, driven by its investment in Indian films and web series across multiple languages.
Owner: Amazon
Price: Rs. 299/month
Amazon Prime Video comes with the Prime membership, which costs Rs. 299 per month. Apart from streaming content, the subscription also includes Prime Music and faster delivery on Amazon purchases. Some estimates suggest that Prime Video has nearly 65 million paying subscribers in India, helped by its bundled services.
Owner: Sony Pictures Networks India
Price: Rs. 399/month
SonyLIV offers original web series, TV shows from Sony Network channels, and live sports such as football leagues and international cricket matches. Mobile plans start at Rs. 399 per month, attracting viewers interested in both entertainment and sports.
Also Read: How OTT Platforms Use AI for Content Recommendations
Owner: Zee Entertainment Enterprises
Price: Rs. 299 monthly
ZEE5 focuses strongly on regional content and offers shows and films in more than 10 Indian languages, including Tamil, Telugu, Marathi, and Bengali. Its monthly subscription costs Rs. 399, which works out to roughly Rs. 133 per month, making it one of the more affordable platforms.
Competition in India’s OTT market is increasing as platforms invest more in regional stories and live sports rights to attract subscribers. With mobile phones making up nearly 90% of video viewing in the country, streaming services are expected to keep expanding their content libraries and pricing plans to reach more viewers in the coming years.
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1. Which OTT platforms in India offer live sports streaming services?
Platforms such as SonyLIV and JioHotstar provide live sports coverage, including cricket and football leagues.
2. Are there affordable OTT subscription plans available in India?
Many OTT platforms offer mobile-only and monthly subscription plans to attract cost-conscious viewers.
3. What type of content is available on OTT platforms in India?
OTT platforms provide movies, web series, documentaries, and live sports in multiple Indian languages.
4. Why are viewers shifting from cable TV to OTT services?
OTT services allow users to watch content anytime on smartphones and smart televisions.
5. Do OTT platforms in India offer regional language content?
Most streaming platforms provide shows and films in Tamil, Telugu, Marathi, and Bengali languages.