Braze is a Nasdaq-listed Software Company which provides a customer engagement platform that lets brands create personalized messages for their customers to use across multiple channels. The platform uses artificial intelligence and first-party data and intelligent automation to help businesses build significant customer relationships which will lead to long-term success in a digital world that prioritizes mobile usage.
Braze enables brands to establish customer relationships through email and SMS and push notifications and in-app messaging which deliver tailored experiences that match customers' current needs. The platform uses first-party data together with AI-based decision-making to create customer experiences which improve user interaction across various online platforms.
It uses Kafka, Redis and MongoDB to create its data streaming system which allows for uninterrupted data flow and automated processes. The company pursues growth through innovation and data ethics and AI development under the leadership of CEO Bill Magnuson and CTO Jon Hyman.
| Legal Name | Braze, Inc |
|---|---|
| Headquarters | New York |
| Business Model | B2B |
| Founding Date | 2011 |
| No. of Employees | Approx 1,699 (As of 2025) |
Braze provides an artificial intelligence-enabled customer engagement platform which includes the Braze Data Platform, BrazeAI™, Decisioning Studio, orchestration, cross-channel messaging solution, analytics and real-time personalization features that operate across email and SMS and web and mobile and messaging apps.
| Bill Magnuson | Chairman, Chief Executive Officer, President, and Cofounder |
| Jon Hyman | Cofounder and Chief Technology Officer |
| Isabelle Winkles | Chief Financial Officer |
| Ed McDonnell | Chief Revenue Officer |
| Astha Malik | Chief Business Officer |
| Pankaj Malik | Chief Accounting Officer |
| Kevin Wang | Chief Product Officer |
| Priyanka Singh | Chief People Officer |
| Susan Wiseman | General Counsel |
Braze generates revenue primarily through subscription-based SaaS fees tied to platform usage, monthly active users, and message volume. Additional revenue comes from professional services, enterprise upselling, AI feature adoption, and high customer retention.
Client Segments: Consumer brands, enterprises, mobile-first companies seeking AI-driven engagement solutions.
Target Companies: Retail, fintech, media, travel, gaming, subscription-based digital businesses.
Target Geography: North America, Europe, Asia-Pacific, expanding across global digital markets.
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