Perplexity Research delivers expert-level AI reports in minutes using real-time web data.
It offers structured results with citations and supports data visualization via Labs.
Ideal for business, academic, and market research with high accuracy and easy exports.
Research has become an incredibly potent way to generate detailed, accurate, and speedy AI-driven reports. It assists users in gathering information, fact-checking, and drafting papers that are time-saving and productivity-enhancing.
This article describes how to use this tool, with a focus on the newest updates and best practices.
Debuted in early 2025, Perplexity Deep Research enabled the generation of expert-level reports in minutes. The tool integrated search, analysis, and writing into a single seamless flow. It functions like an intelligent investigator that continues to optimize publication as it fetches data.
The system employs a novel approach, which the researchers dub “test-time compute”. It executes several searches, contrasts the results, and logical through them. This means it can generate precise and timely reports. In May 2025, the feature was rebranded to just “Research” and was released in a tiered version. Free users get limited queries, and Pro users get more.
Perplexity Deep Research wraps up reports in only 2 to 4 minutes. It scans dozens of sources and selects the most trustworthy nuggets of information. It outperforms Gemini or ChatGPT in benchmarks.
It scored around 94% in factual question-answer examinations. Meaning it produces results nearly indistinguishable from what a human expert would write.
The tool searches the web and reasons step-by-step, like a human. It explores multiple directions and uncovers richer associations that a basic query would overlook.
The final report is organized. With titles and headers, rigs, and a snapshot. Users can save it as a PDF, a document, or a web page.
Perplexity is available in free and paid versions. On the free plan, you get five Research queries a day. The Pro version enables up to 500 queries.
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Visit Perplexity’s website and click on the “Research” tab.
Type in a specific query. Such as:
AI startups in Asia are hurt by global chip shortages from 2023 to 2025
Press the start button. It will scan the web and generate a draft report in 2–4 minutes.
The tool provides source links and references in the report. Verify that these are correct and from reliable sources.
Grab the report in either PDF, document, or webpage format.
If the task requires interactive aspects such as dashboards or data visualization, turn to Perplexity’s “Labs” feature instead. It gives you the tools to create web apps or intricate visual reports.
Employ prompts, such as keywords, dates, and specific details, to guide the AI.
Ensure that the tool selects reputable sources like academic publications or government reports.
Treat the output as a draft. Constantly polish, proofread, and customize it for your readers.
For active subjects, perform the research again once a month to stay current.
It can generate industry reports, trend reports, and company strategies. It can enumerate competitors and market share, and customer behavior.
It can assist with investment reports, quarterly summaries, and startup funding analysis.
Academics can have it gather paper summaries and recent research with citations.
This tool compares features of various products, like AI tools or programming libraries, and aids in making decisions.
It can summarize laws, new policies, or business news in a clean, concise form.
Deep Research is now Research. The tool now positions itself between standard Search and Labs. It prioritizes hard information digests and speed science.
Big companies can now use the tool to search their internal documents in addition to public data. This enhances the richness of confidential analyses.
Perplexity introduced new shopping capabilities with PayPal integration. It intends to unveil a smart AI browser named “Comet” to enhance workflow automation.
Perplexity partnered with Nvidia in Europe to create local AI models. This renders the system more useful to users in those respective regions.
The Labs skill can now draft nearly all sections of an IPO filing. That demonstrates how effective the system is at assisting with financial work.
Apple was interested in acquiring Perplexity. If so, Perplexity’s tools could be integrated into Apple’s next generation of AI products.
Excessive Information: Other times, the tool has too many sources or regurgitates points. Trim the report down to what’s useful.
Fabricated or Obsolete Facts: AI tools can occasionally hallucinate. Fact-check, of course, especially for legal or business purposes.
Certain articles may be from copyrighted sources. Handle the material with care and cite appropriately.
Determine what the report aims to accomplish, such as elucidating market trends or scrutinizing customer information.
Run research with a nice, clean, well-designed prompt. Select the right formatting.
Look over the content. Substitute any lame spots with stronger illustrations or hard-nosed statistics.
Re-publish it in one’s voice or paired with one’s company’s writing style.
Include graphs, visuals, or layout changes to increase the readability of the report.
Publish it with one click and share the file with your team, clients, or readers.
Perplexity Research is transforming report creation. It scrapes sources, identifies relevant patterns, and writes professional content all in minutes. This saves time and helps with accuracy. With new updates such as enterprise tools, interactive Labs, and improved legal processing, it’s evolving into a premier AI research assistant.
For optimal outcomes, human review, editing, and fact-checking are still critical. When used well, it’s a game changer for researchers, analysts, marketers, and business teams.
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