Choosing the right tool depends on the size of the team, desired objectives, and budget.
LinkedIn Analytics Tools help transform raw data into actionable insights to craft marketing plans.
Consistent analysis improves content strategy, engagement, and overall LinkedIn performance results.
Measuring success on LinkedIn goes beyond mere likes and shares. Businesses need clear insights into audience behavior, engagement, and content performance. The best LinkedIn analytics tools focus on analyzing trends, developing campaigns, and tracking brand results.
When the right tool is used, one can analyze performance for improvement. These tools give campaign managers time to actually work on improving the voices of their campaigns and LinkedIn strategies associated with them.
Let’s take a look at the top LinkedIn tools of 2025 along with their unique features and benefits.
Brandwatch continues to be one of the best LinkedIn analytics tools in recent times. It delivers real-time analytics, advanced sentiment tracking, and competitor benchmarking. The platform’s dashboards allow marketers to segment audiences, measure campaign success, and refine content strategies.
Although technical expertise may be required to set up advanced reporting, Brandwatch offers unmatched depth for enterprises seeking precise insights and actionable, data-driven decisions on their LinkedIn presence.
SocialPilot helps to combine LinkedIn analytics with social media management features. Small businesses and agencies benefit from engagement tracking, post scheduling, and audience insights.
The platform is user-friendly, making it easy to interpret metrics and execute campaigns efficiently. Although advanced competitor monitoring is lacking, the tool would be an ideal, yet cost-effective option for teams managing multiple LinkedIn accounts and seeking simplicity and control.
LinkedIn's internal tool provides insights into profiles and company pages. Users can view data on content performance, audience demographics, and engagement trends. Although free and easy to export, this information is limited to LinkedIn and needs separate dashboards for each profile.
LinkedIn Native Analytics helps to showcase how to analyze performance through complete and comprehensive data and statistics.
Brand24 is LinkedIn analytics combined with social tracking. It provides sentiment analysis, AI-generated insights, influencer identification, and instant real-time alerts.
Historical data is limited, yet AI-driven insights will help teams respond quickly to trends, track brand reputation, and optimize LinkedIn campaigns with accurate, actionable feedback.
Klipfolio excels in visualization and custom dashboards. These modules allow companies to track LinkedIn performance and other key metrics, generating comprehensive reporting systems. It is most suitable for larger companies, although the installation is technically challenging for any dashboard.
Klipfolio allows any business to combine LinkedIn analytics with broader marketing data clarity, actionable insights, and central measurement of key performance indicators.
Aware specializes in LinkedIn monitoring, providing content scheduling, engagement monitoring, and profile improvement suggestions. Access to historic data enables marketers to identify trends over time, while actionable recommendations steer the content strategy.
While these recommendations may seem basic to some users, they are particularly helpful for small teams and individuals who focus solely on LinkedIn performance and optimization.
Vaizle offers refined LinkedIn analytics for post performance, visitor insights, and material reach. Its straightforward interface and the ability to export reports to Excel or Google Sheets make the reporting process efficient and cost-effective.
Vaizle provides pure engagement trends, making it easier for a small team or solo marketer to understand their LinkedIn content strategy for a low budget.
Whatagraph is a cross-platform reporting tool that integrates data from LinkedIn Ads. Teams can create visually appealing, automated reports that track campaign performance, impressions, and conversions, providing a clear view of their marketing efforts.
Whatagraph may be expensive for some small businesses, but it is ideal for agencies that manage multiple clients. This platform helps simplify performance management measurement and provides actionable insights.
Keyhole is a platform for real-time LinkedIn analytics, competitive comparisons, and hashtag tracking. Its dashboard provides a comparative view of engagement, audience growth, and content performance.
Some metrics require manual interpretation, but marketers gain invaluable insights into audience behavior, trends, and optimization opportunities for LinkedIn campaigns.
SentiOne integrates sentiment analysis, social listening, and competitor monitoring for LinkedIn. Real-time alerts and broad coverage provide insights into audience perception and engagement patterns.
It may take some time for the configuration to be completed. Still, the tool is more suited for brands that aim to get results from sentiment analysis, track conversations, and monitor their LinkedIn presence beyond basic metrics.
Choosing the right LinkedIn analytics tool depends on the size of the team, goals, and budget. For advanced analytics, Brandwatch or Klipfolio may be the best choices for enterprises; SocialPilot, Vaizle, or Aware are good options for smaller companies with simpler needs.
Utilizing LinkedIn Analytics Tools ensures that tracking is accurate, performance is optimized, and strategy is informed. They make campaigns more effective and yield measurable results for the business.
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What are LinkedIn analytics tools?
LinkedIn analytics tools are software that track and measure the performance of profiles and their content, providing information on engagement, audience demographics, reach, and competitor activities, which can be used to inform strategy decisions.
Why are LinkedIn analytics tools important in 2025?
In 2025, these tools would allow brands, in conjunction with other brands, to make data-driven decisions, refine their content strategy, and measure the effectiveness of a campaign, while creating a level playing field for their marketing efforts, where measurable results are the key, not just gut feeling.
Can small businesses use LinkedIn analytics tools effectively?
Yes, several inexpensive and user-friendly tools, such as SocialPilot and Vaizle, offer multi-account analytics. A small team can set up and customize these tools to monitor performance and work toward improving engagement while minimizing bandwidth costs.
Are LinkedIn analytics tools limited to LinkedIn data only?
Some tools focus exclusively on LinkedIn, such as Aware or Vaizle, whereas others, like Brand24 and Whatagraph, are cross-platform analytics tools that analyze and integrate information from multiple social media accounts to provide broader insights.
How do these tools improve content strategy?
By analyzing engagement metrics, follower demographics, and post performance, these tools highlight trends, identify high-performing content, and suggest actionable improvements to enhance visibility and audience interaction.