Connecting a TikTok account to Ads Manager unlocks Spark Ads, unified analytics, and quicker campaign launches.
TikTok's update of 2025 provides options to link accounts at signup, in profile settings, or during ad creation.
Proper setup with correct business details ensures smooth verification, compliance, and better ad performance.
Understanding how to connect a TikTok account to Ads Manager is a crucial first step for running advertising campaigns. TikTok has evolved beyond a platform for entertainment; it has become one of the largest ecosystems for brands, creators, and small businesses.
Linking an account with the TikTok Ads Manager allows advertisers to run both organic posts as ads, track them more accurately, and reach the targeted audience at the right time.
Industry experts note that campaigns with Spark ads, which require linked accounts, are reported to have better engagement than any other traditional format. With the latest update of 2025, TikTok accounts can be linked swiftly, so it is time to link the accounts and start running data-driven campaigns.
TikTok has made it simple for beginners. Let's see the recommended flow:
Create an Ads Manager Account: Sign up at the TikTok for Business page. Enter your business details, such as your country, sector/industry, and time zone. Please read and agree to all Terms and Conditions.
Link Your TikTok Account to Ads Manager: Go to User Settings - Personal Info inside Ads Manager. Click 'Link TikTok Account'. Finally, approve the permissions.
Account verification: The TikTok system will email a verification code to your email address or registered mobile number. Please enter this number to complete your verification.
Set Up Billing: Go to Billing in Ads Manager to add payment details and confirm.
While creating a campaign, TikTok users will be allowed to link their accounts. This connection will be required in cases where the applicants want to advertise those with organic posts with a boost right away using Spark Ads.
Several other advantages go beyond running ads:
Integration with Spark Ads: Promote the organic post while keeping the likes, comments, and shares.
Unified Analytics: Users can get paid and organic content performance in a single view.
Audience Insights: This helps users understand what type of content works and what is trending in the market before scaling up the campaigns.
Seamless Collaboration: Agencies or team members get to work on campaigns together under one dashboard.
According to the TikTok Business Help Center, advertisers linking accounts early saves time and improves the rate of advertisement approval. This will help to enforce compliance with advertising policies.
Following a few practices helps users avoid problems later:
Switching to a business account before linking for better analytics.
Using the correct legal name and GST details (for India) to speed verification.
Users should set the currency and time zone correctly during setup to avoid billing issues.
Users must review the account permissions in the Time Manager to avoid unauthorized changes.
Experts recommend preparing creative assets in advance. So campaigns can be launched without delay as soon as the account is linked.
More flexible linking options arrived with TikTok's 2025 update. Users can connect accounts:
During Ads Manager signup
Inside profile settings anytime
During campaign creation, when the prompt arises
This is an improvement over older flows that only allowed linking during signup. Another change worth mentioning is faster approval times.
If the business information is correct, most accounts are verified within 24 hours. The new interface further simplifies the process for advertisers, reducing confusion for first-time users.
The improved process for connecting a TikTok account to the platform's Ads Manager is designed to save time and increase efficiency. Businesses no longer need to recreate content for promotional materials or worry about manual tracking. Everything is consolidated into one dashboard, providing better control over campaigns.
Compared to how things were run when the platform first came into existence, the update reduces friction during onboarding, allowing content creators to immediately optimize all their campaigns. Since TikTok is an emerging channel in digital marketing, being ahead of the competition is a brilliant strategy for any brand seeking visibility and sales.
For advertisers, it is not a minor technical consideration; it is the first building block in developing a long-term TikTok marketing strategy.
How a TikTok Video Downloader Fuels Content Strategy in 2025
1. How to link a TikTok account to TikTok Ads Manager?
Go to Settings on TikTok Ads Manager, select the Link TikTok Account option, enter the TikTok credentials, grant permissions, and confirm. Once the account gets linked, it will be displayed under linked profiles.
2. Can a personal TikTok account be linked to an Ads Manager?
They can, but switching to a business account would be a better option. Business accounts help with analytics and better targeting options, while also allowing Spark Ads, which make your campaign much more effective and easier to manage.
3. Why should one connect a TikTok account to TikTok Ads Manager?
It helps promote organic posts and monitors campaign performance for targeted ads. It saves time, provides all data in one place, and heightens the approval rate for ads.
4. How long does TikTok account verification take?
Most accounts will get verified within 24 hours if the given details are accurate. Delays typically occur due to incomplete or mismatched information provided in official documents.
5. Can multiple TikTok accounts be linked to one Ads Manager?
Yes, TikTok will permit multiple users within the same Ads Manager. It is a great option for any agency or team that works with multiple brands, as it makes it easy to manage campaigns from a single, central location.