“Wifi Type Pulsed Radio Wave Technology Helps Coverage” Says Srikanth Sola

Impact of environmental pollution, particularly air pollution has a significant impact on the physical and mental health of the people. Air purifying technologies are very conspicuous in the market but only a few have a realistic effect in bringing down the pollutant concentration. Devic Earth, a Green-tech company, with its 'Pulsed Radiowaves' technology Pure Skies has maximum coverage just the way Wifi technology provides. Analytics Insight has engaged in an exclusive interview with Srikanth Sola, Director, CEO, and Co-founder, of Devic Earth.

1. Kindly brief us about the company, its specialization, and the services that your company offers.

Devic Earth is a green tech company based out of Bangalore. In 2018, Devic Earth was born. Our product is called Pure Skies. It is a pulsed radio wave-based technology to mitigate ambient air pollution. Devic Earth is the first scientific air purifier that improves air quality by 33-90% over large areas at the lowest cost per unit area.

2. With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company.

The inspiration behind Pure Skies was the patients that I saw every day as a cardiologist. Young people come to the hospital with heart attacks, very often caused by breathing polluted air. Often, it would be for no fault of theirs; it could be a driver or a cobbler working by the roadside every day, breathing in air that was badly polluted. A particular instance that hit me was the death of one such young person at my operating table. That's when I realized I wanted to make a difference for the masses and provide clean air in a way that would be affordable to them. In particular, I wanted technology that could effectively cover a large area and impact the masses positively.

After the research and development of more than a decade, from 2008 to 2018, Pure Skies by Devic Earth came into being and we made our motto of "Clean Air for All" a reality. We developed and tested our product to make sure it was safe, reliable, and robust for real-world conditions.

3. Kindly mention some of the major challenges the company has faced till now.

Pure Skies is a disruptive green technology that combats ambient air pollution using pulsed radio waves in the WIFI spectrum to accelerate the natural clearance of particulate pollutants such as PM10 and PM2.5 in the air. It works on the scientific principle of dry deposition whereby minute particles of dust settle in the ground.

Our technology mitigates ambient air pollution. Since we're the first ones to provide clean air as a service, it was difficult to make people aware of the problem of air pollution and its severe health and economic impacts, which are intangible in comparison to other tangible forms of pollution, for example, water pollution.

4. What is your biggest USP that differentiates the company from competitors?

Pure Skies by Devic Earth improves air quality by at least 33% within 3 months of deployment and offers The largest area of coverage at the lowest cost With the highest efficacy. Whereas, other technologies such as Baghouses, Electrostatic precipitators, smog towers, etc. come with a high price and are unsuccessful in capturing fugitives. Our technology, Pure Skies, has been deployed across 18 million sq. meters of the area in the last four years and we've successfully improved air quality from 33% up to 90% for customers. It targets and combats particulate pollutants such as PM10 and PM2. One unit of Pure Skies can cover an area of up to a 1 km radius outdoors and 5000 sq. ft. indoors. Our air pollution control device does not require passing air through several filters before delivering clean air into the enclosed spaces. Pure Skies comes with the advantage of zero maintenance. What makes Pure Skies stand out is its large area of coverage, high efficacy, and affordability.

5. What is the edge your company has over other players in the industry?  

Features that make Pure Skies stand out are its large area of coverage, high efficacy, and affordability. Most of our competitor technologies can only cover a limited area whereas, a single installation of Pure Skies can easily cover several hundreds of acres. This happens through our unique pulsed radio wave-based technology, which works similarly to a WiFi spectrum. Pure Skies is a lab-tested technology and has third-party certification for safety. It works in the WiFi spectrum, which is proven to be safe for humans, flora, and fauna. Our technology accelerates the natural process of the clearance of particulate matter (pm) through dry deposition. With Pure Skies, we have demonstrated results of reduced levels of pm2.5 and pm10, the major and most harmful air pollutants that are invisible to the human eye. Pure Skies significantly reduces levels of pm2.5 and pm10, by 33-90%. This makes our technology an ideal choice for heavy industries, polluted roadways, metro cities, and any other space to combat ambient air pollution.

6. Which industry verticals are you currently focusing on? And what is your go-to-market strategy for the same?          

We have demonstrated results in both public and private sectors targeting heavy industries such as steel, cement, mining, thermal power plants, and smart cities. Our product has a wide market, both at the local and global levels. We have conducted successful installations and deployments in several sectors across India and expanding internationally with deployments in Chile.

Heavy industries contribute highly to the economic growth of the country but are constantly under the fear of plant shutdowns due to crossed regulatory levels of pollutants concentration. We are seeing this positive change happening but there is a huge scope to improve this and move from monitoring only to a solution-oriented approach. We're expanding nationally and internationally to bring our disruptive solution to such heavy industries and target sectors for the collective interest .

7. Kindly brief us about your role and your journey in this highly promising sector.

Devic Earth and its technology is evolving with constant research and development to live by our mission of 'saving a million lives a year every day. Being the first of its kind, our technology Pure Skies is working towards attaining the objective of making clean air accessible to all by providing Clean-Air-As-a-Service (CAAS)

Our motive gives us a competitive edge over our competitors in the sector. Our technology works on WIFI Spectrum which, according to World Health Organization (WHO) is completely safe for humans, flora, and fauna. Devic Earth usually promises 30 percent improved air quality, but delivers 50 percent or more within 3 months, although the National clean air program aims at a 20% -30% reduction in 5 years.

The role of the heavy industries sector generates pollution through their multi-staged manufacturing processes and our role is to minimize the extent of that pollution.