Why is the Media Planning and Advertising Industry Betting Big on Chatbots

by October 10, 2018 0 comments


We hear a lot about chatbots being used for customer service, to deliver customised solutions to its users. Chatbots have of late redefined the media planning and advertising industry. Ad Tech Company Teads set the trend by integrating an AI chatbot within it’s out-streaming video ads, deployed by global fashion brand Tommy Hilfiger. Teads integrated the TMY.GRL chatbot into the video advertisement for the spring 2017 launch of Tommy Hilfiger’s Tommy X Gigi collection.

With great strides in technology and improvement in personalization and targeting capabilities, chatbot advertising and media planning will become more popular with marketers as a way of sending customised messages to meet consumers’ needs. It is also a great channel for consumer engagement through the convenience of mobile apps wherever the customer is on the move. Of late giants and starters alike have deployed the power of chatbots to leverage the maximum from advertising and gaining value from the customer. Pizza Hut is using chatbot marketing as an extension of its media planning strategy to receive food orders for delivery. Now, customers can place an order for a pizza right through Facebook or Twitter, such is the power of chatbot advertising.


The New Wave of Advertising

As customers engage more on app-based platforms where chatbots are used, the marketer’s dream of reaching consumers through gen-next technology that accrues personalized data and massive engagement is soon coming to a realization. Chatbots are increasingly proving to rule the advertising and the media world.

Soon, advanced computers would not just be driving you to work, there could be a reality where they may be selling you stuff as well through chatbots. In the world of advertising, this represents a huge step taken forward. Chatbots are highly personalized, credit to consumer tracking, big data, and machine learning with their ability to have tailored conversations, give personalized offers, and offer convenient purchases. They are armed with data and serious computing and can decode the patterns in human speech to customize when and what to advertise. In addition to all of that, bots are novel and a little bit human with a minute probability to get distracted than the human mind would be with other digital options, like banner ads.


Personalized Advertising and Media Communication

The future of direct consumer advertising may be more personalized, a chatbot may soon as you, ‘’Hey your parents anniversary is approaching, need any gifting suggestions?”

In the future, Chatbots won’t just remind you of anniversaries, birthdays and important events, but will suggest gifting preferences and even arrange a cab to the party.

Is bot a personal assistant or customized advertising tool? The potential of chatbots says that they will don both the caps customized advertising and help you with on-demand services, and it will you feel like you are being assisted rather than sold to.

Future bots will recognize patterns, learn from us, and suggest customized solutions. Unlike the personalized suggestions, bots will have a human touch and embrace natural conversation bringing the new wave of advertising to offer upscale personal selling like never seen before.


The Promising Future Ahead

Artificial intelligence is constantly progressing, spurred on in part by competitions bot is an integral part of this wave. With enough data and time, chatbots could become convincing and customized. In addition, to witnessing bots become more seamless and eloquent, they would be integrated across emerging technologies and functions.

The future may promise bots talking with other bots, coordinating a valuable experience for the clients. Imagine how much more important these interactions will become as technology dominates the interactions we make in our daily lives. In addition to knowing what are the important events in your life and, future may witness a bot to lock the house behind you and drive you to the party. The bot will be more of a planner and guide offering you advice when you get sick or a weight loss training regime when your fitness app tracks an increased weight.

The exciting future with Bot technology is just around the corner, and be ready to witness the new advertising and media wave sweeping you off your feet with customized marketing that you cannot resist.

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