What is a Customer Data Platform and How to Use it?

A Customer Data Platform (CDP) is a piece of AI programming that joins information from various apparatuses.

What is a Customer Data Platform (CDP)?

A Customer Data Platform (CDP) is a piece of AI programming that joins information from various apparatuses to make a solitary concentrated client data set containing information on all touch focuses and associations with your item or administration. That CDP data protection base can then be portioned in an almost unending number of ways, making it more customized showcasing efforts analysis by protecting data.

Understanding what CDP programming does, the most effective way to make sense of this is as a visual demonstration. Say an organization is attempting to get a superior comprehension of their clients. Their CDP would be utilized to gather information from contact platforms like Facebook, the organization's site, email, and some other spot a client could collaborate with the organization. The CDP will gather those data of interest, combine them into an effectively justifiable brought together client profile, and afterward make that profile usable to different frameworks that could require it — like the Facebook promotions stage.

That cycle permits the organization to utilize division to more readily figure out their crowd and make more customized showcasing efforts. The organization could undoubtedly make a publicizing crowd in light of every individual who has visited a particular page on their site and furthermore the organization's live talk include. Or on the other hand, they could rapidly fragment and view information on location guests who've deserted their trucks.

That is one of the manners in which Drift can make customized showcasing efforts. They utilize Segment's Personas item to assist with three assignments:

Personality goal – Unifies client history across gadgets and channels into a solitary client view for every client.

Quality and crowd building – Synthesizes information into attributes and crowds for every client, including which clients have shown expectations and how that coordinates into generally speaking record movement.

Actuation – Pushes their client and record-level crowds to various instruments in their stack to coordinate customized, continuous outbound informing.

How to Use a Customer Data Platform?

A large number of CDP vendors on the market can be overwhelming. When choosing a vendor, it can be helpful to consider the list of use cases you hope to accomplish with a help of CDP. While it's important to have high-level goals (improve the customer experience, foster loyalty), you also need to know how a CDP can help you achieve those goals through lower-level use cases.

1. Online to Offline Connection

Merge online and offline activities in order to create an accurate customer profile. Identify customers from online activities when they enter a brick-and-mortar store.

2. Customer Segmentation & Personalization

Segment customers according to their behaviour (RFM, LTV prediction) and subsequently deliver a personalized, omnichannel experience throughout the entire customer lifecycle.

3. Predictive Customer Scoring

Enrich your customer profiles with predictive data (probability of purchase, churn, visit, email open).

4. Smart Behavioral Retargeting & Lookalike Advertising

Integration with Facebook Ads, Google Ads, Analytics & Double-click enables you to leverage insights from Exponea to run powerful acquisition & retention (lookalike) campaigns outside of your website.

5. Product Recommendations

Create and use different recommendation models such as "similar products" or "customers also bought" and deliver the best shopping experience to drive engagement, increase brand loyalty, and sell, up-sell, or cross-sell your products or services.

6. Conversion Rate Optimization & A/B Testing

Quickly transform the appearance of your pages. Use our smart website overlays (pop-ups), or send cart abandonment emails to increase your ROI. Create different designs and determine which variant performs better with the automation.

7. Omni-Channel Automation

Guide your customers through their entire lifecycle with personalized and timely messages sent to their preferred channel, significantly enhancing your opportunities to both acquire and keep a loyal customers.

8. Email Deliverability Enhancement

Increase email open rates. Thanks to an AI-powered algorithm, you can determine the ideal distribution time for each user based on their email opening habits, and reach them at this optimal hour.