UP Election 2022: How BJP used Technology to Secure Second Win

It is undeniable that BJP took complete advantage of the virtual campaign to secure the second win in the UP election 2022.

UP Election 2022 is the fourth consecutive win of BJP in Uttar Pradesh. Including the Lok Sabha election twice and the 2017 assembly elections. Significantly, the BJP, with its win, is Uttar Pradesh's first incumbent government in 37 years to win a second straight term. Shri Yogi Adityanath will continue his reign as the Chief Minister of Uttar Pradesh. The major political parties in Uttar Pradesh braced themselves up for the real challenge of a virtual campaign in the seven-phase state assembly elections. Among them, BJP was all primed for information technology. The party leaders have been all smiles since the election commission announced that the poll campaign would be either door-to-door or virtual.

It is undeniable that BJP took complete advantage of the virtual campaign in order to secure the second win in the UP election 2022. Other parties are also tried to get their act together for a digital connection with the voters while being keenly aware of the need for virtual campaigns. But since 2014, BJP is known as the master of using technologies to win elections whether it be National or regional.

What is political campaign technology?

Political campaign technology is any tool or service specifically designed to aid the operation of political campaigns. With the rapid advancement of digital technology in the twenty-first century, politically focused technology has naturally developed as a vital tool for campaigns. Not all technology used by campaigns is inherently political, but political technology built to support democratic electoral campaigns can be instrumental to the success of a campaign.

Why is political campaign technology important?

Political campaign technology can bolster traditional tactics used by campaigns. A digital organizing tool like Impactive allows campaign organizers to provide necessary information to volunteers from one centralized source. By reaching hundreds of individuals with the click of a few buttons, campaign organizers can effortlessly communicate with canvassers in the field or voters who need the latest information on voting locations and times.