Unveiling Business Strategy: Teradata

by December 19, 2019

The 40-years old Teradata is one of the most successful analytics firms of all times. It has had two IPOs and been subsidiaries of NCR and AT&T and today employs nearly 12,000 people around the world. The company enjoys about US$2.3 billion in revenue and thrives to succeed even further.

Teradata, the provider of database and analytics-related software, products, and services, operates in North and Latin America, Europe, the Middle East, Africa and Asia.

The company delivers real-time, intelligent answers, leveraging 100 percent of the relevant data, regardless of scale or volume of query. And it does it on-premises, in the cloud, and anywhere in between. It’s called Pervasive Data Intelligence. And only Teradata has the industry-leading products, expertise, and services to deliver it today.

Teradata transforms how businesses work and people live through the power of data. Teradata leverages all of the data, all of the time, so user can analyze anything, deploy anywhere and deliver analytics that matter. The company’s solutions answer to the complexity, cost and inadequacy of today’s approach to analytics.


Enhancing Business Value Through Acquisitions

In past few years, Teradata has made some significant acquisitions to increase or create its business value. In June 2016, the company acquired London-based Big Data Partnership, a startup that provides big data solutions and training to help companies become more savvy in the use big data. The Big Data Partnership and Think Big consulting of Teradata has addressed demand for better data science within companies with datasets that are growing exponentially. The former has introduced a proven approach to help companies deliver successful big data programs quickly based on an assessment of technology, business and governance maturity. Its methodology catalyzed Think Big’s proven open source consulting approach, named Think Big Velocity. Through this, Teradata helps its clients continuously innovate, develop, deploy, manage and optimize new open-source production analytic solutions.

In July 2017, Teradata made acquisition of StackIQ, developers of one of the industry’s fastest bare metal software provisioning platforms which has managed the deployment of cloud and analytics software at millions of servers in data centers around the globe. The deal has leveraged StackIQ’s expertise in open source software and large cluster provisioning to simplify and automate the deployment of Teradata Everywhere. Offering customers, the speed and flexibility to deploy Teradata solutions across hybrid cloud environments, it allows them to innovate quickly and build new analytical applications for their business. The acquisition also included StackIQ’s talented team of engineers, who joined Teradata’s R&D organization to help accelerate the company’s ability to automate software deployment in operations, engineering and end-user customer ecosystems.


Strategic Partnerships Strengthening Core of Teradata

Teradata + SAS

In January 2017, Teradata entered into a strategic partnership with SAS, a business intelligence and analytical software and services provider to enable customers to exploit the best of both companies’ core strengths. This partnership was anticipated to bring together the respective strengths of both companies in business analytics and enterprise data warehousing. The SAS and Teradata partnership stands still on the foundation of enabling businesses to run and optimize key aspects of SAS solutions and analytic processes within the Teradata database engine. Through this, customers are able to leverage SAS capabilities and analytical functions in an effort to use the core parallel processing inherent in architecture of Teradata. According to Jim Goodnight, CEO, SAS, “As data volumes continue to grow exponentially, leading companies are making major investments in analytic solutions across the enterprises for customer information, marketing, supply chain, risk, finance, IT and operations in order to gain competitive advantages.”

Additionally, the partnership created a Center of Excellence (COE) which is joint team of solution architects and technical consultants to help customers achieve increased performance and capabilities from their existing and future SAS and Teradata IT infrastructure.

Further, Teradata ventured into two remarkable partnerships in October 2019 with Google and Deutsche Telekom.

Teradata + Google

Teradata’s flagship solution Teradata Vantage will soon be available on Google Cloud, reveals recent announcement. The partnership between Google and Teradata will expand latter’s cloud reach to all three leading public cloud companies, offering its customers greater flexibility. According to Ashish Yajnik, VP of product management, Teradata, “Adding Google Cloud Platform to the global footprint already offered by Teradata will provide customers with unrivaled choice and flexibility with how and where they use Teradata Vantage. Plus, with native support for low-cost storage, organizations will be able to access and query all of their data, regardless of where it is, to get an unrivaled view of virtually every aspect of their business.”

The partnership will manage the performance, security, availability and operations of the enterprise analytic environment using Vantage software and GCP compute and storage infrastructure. By establishing a deal with Google Cloud, Teradata offers its customers the powerful analytic capabilities which they require in their preferred public cloud environment.

As per the company officials, Google and Teradata will work together to tightly integrate Google Cloud services like AI and Google Cloud Storage into Vantage to bring advanced capabilities to their joint customers. Notably, Teradata Vantage will be available on GCP in 2020.

Teradata + Deutsche Telekom

The cloud analytics company that delivers Pervasive Data Intelligence, Teradata and Deutsche Telekom have announced a strategic partnership at Digital X in Germany. The partnership is expected to support the digital transformation goals of SMBs in Germany. It will give them access to the enormous potential of data analytics in order to provide the insights required for growth and innovation. The combination of their strength will benefit customers from dual technology expertise and an end-to-end offering as Teradata contributes leading software for data analytics and decades of experience in data science and business consulting and Deutsche Telekom provides a comprehensive cloud ecosystem, demand-driven infrastructure, highly secure data centers, IT security and IoT solutions over the proven Telekom network.

The German telecommunications company is integrating the leading analytics platform, Teradata Vantage, into its IT solution portfolio. With advents of Vantage, customers will be able to analyze enormous amounts of data in the cloud from a wide variety of sources such as sensors, machines, smartphones or social media – in real time and others. While leveraging the AI and ML tools, SMBs can discover answers to business-critical questions, subsequently, increasing their ability to make data-driven decisions.


Serving Customers Through Innovative Product Offerings

Teradata company offers primarily three services to its customers:

  • Cloud and hardware-based data warehousing
  • Business analytics
  • Consulting services

Moreover, the company launched Teradata Everywhere in 2016 which enables its users to submit queries against public and private databases. Teradata Everywhere uses massively parallel processing across both its physical data warehouse and cloud storage which includes managed environments such as Amazon Web Services, Microsoft Azure, VMware, and Teradata’s Managed Cloud and IntelliFlex. The company offers both hybrid cloud and multi-cloud storage to its customers.

Teradata introduced Teradata IntelliCloud in March 2017. It is a secure managed cloud for data and analytic software as a service and is compatible with Teradata’s data warehouse platform, IntelliFlex.

The pervasive data intelligence platform Teradata Vantage was released in 2018 which deploys on-premises, to the cloud, or as a hybrid model. It consists of various analytics engines on a core relational database, including its MPP engine, the Aster graph database, and a machine learning engine.

The platform provides access to descriptive, predictive and prescriptive analytics to enable autonomous decision making.

Teradata Vantage also has ML and visualization functions which can be deployed across public clouds, on-premises, and commodity infrastructure.


Disruptive Technologies Trends of Teradata to Look Out for

As of now, Teradata has successfully implemented AI across multiple industries, proving the technology as well as producing material business outcomes. Teradata continues to channel IP from successful, field-based AI client engagements into accelerators that lead to faster time to value and reduce the risk of custom initiatives.

Teradata helps some of the world’s most successful companies make sense of some of the largest, fastest and most complex data sets. From delivering a robust IoT strategy and architecture to IoT data analytics and training, our IoT experts can help you generate value from your IoT data.

Additionally, based on sector-specific knowledge, integration maps, and big data experience, Teradata provides solutions that are tailored for the unique needs, issues, and opportunities of industries and customized for individual companies.


Strive to Extend Innovation Through Flagship Products in Future

Teradata plans to deliver one more level of abstraction. The former CEO of Teradata Oliver Ratzesberger, believed that the company will no longer take potshots from competitors sitting down rather it is adamant about its commitment to family, but it’s no longer Mr. Nice Guy.

Reportedly, the company is in action to extend the types of data, algorithms, and frameworks it can store and run in its flagship MPP database as part of the new Teradata Analytics Platform.

Teradata has made significant progress through its investments in an even stronger future for Teradata that will deliver outstanding technology innovation. Such innovation will include moving forward in the cloud, strengthening its go-to-market capabilities, and expanding its market reach. The company is focused on accelerating its execution. The company is well positioned as of 2019, is looking forward towards a great future in 2020.