7 Ways AI Impacts Gambling

The term 'artificial intelligence, or 'AI',  refers to computers or any other machines replicating human intelligence. They do this by using data and algorithms. A prime example of artificial intelligence is a virtual assistant such as Apple's Siri or Amazon's Alexa. Things like self-driving cars and robots that can play games are also good examples, but did you know AI can also impact the gambling industry? Here's how:

Customising the Players' Experience

Online gambling is constantly being enhanced by advances in technology. AI could have an impact on it by making it easier for players to find the games that are most suited to them. At a typical casino, games are grouped into different categories and you can sometimes keep a list of your favourites.

With AI, a virtual assistant of some kind could help you find suitable games more quickly than before. Even things like bonuses could be personalised to suit your tastes and gaming preferences.

Players Remain Engaged

Gambling sites need to attract and retain customers if they're to stay in business. A key way they do this is by offering bonuses. AI could help retain players by making the experience of playing at a casino a lot more engaging.

There are already some casino sites that use gamification. This is where gaming elements such as points, levels, worlds and rewards are integrated into the casino experience. AI could take this a step further and make casinos so much more than places to gamble.

Providing New Ways to Bet

At the moment, live dealer games are very popular. These are real-life games you can take part in through your online casino account.

Some game providers might decide to replace their croupiers with virtual ones operated by AI. This could be a way of cutting down costs; live games tend to run 24/7, so they can be expensive to run. If virtual croupiers are used, some players might not even be able to tell the difference.

Customer Lifecycle

Casinos constantly analyse data to see what customers want and don't want. This is so that they can attract and retain as many customers as possible. Things they look at include what games people search for, what bonuses they prefer and what they type into a search engine when looking for a casino.

For example, if someone is looking for an online casino Ireland, AI could use the data to show top-rated Irish casinos and recommend Irish-themed games. The ultimate aim is to make sure that each customer has a tailored and more enjoyable experience.

Customer Support Is More Efficient

Like with live dealer croupiers being replaced by virtual ones, we could see the same happen to customer support agents. In fact, this is already happening in other industries, a very good example is Ryanair with their live chat bot.

When you use a live chat feature, sometimes it's not another person who's typing replies, it's a chatbot. This is a computer program that's designed to replicate human speech. It analyses what you type and looks through its pre-programmed data to generate an appropriate response.

Virtual Gambling on Metaverse

There's been a lot of talk about the Metaverse recently and gambling could have a presence in it. AI could be used to make the experience both personalised and customisable. This would make it quick and easy for people in the Metaverse to discover games and access their favourites.

AI could be used to power automated online casinos that can operate on their own. You may even be able to use AI to create your own casino.

Better Security and Fraud Protection

AI is adept at analysing large amounts of data rapidly in little time. As AI improves, it can only enhance the security and fraud protection systems that online casinos use. Should something go wrong, AI will be able to track the cause of the issue and get things resolved more quickly.

It could even detect problems before they occur thanks to deep data analysis and through using advanced prediction models. Players will have peace of mind knowing Security is of utmost paramount importance to online casinos.

Conclusion

Clearly, AI can clearly have a lot of benefits for online gambling. Over the next few years, a growing number of casinos and game providers will no doubt incorporate AI to enhance their products. Players will benefit too as they'll get to enjoy a more streamlined and personalised gambling experience than ever before.