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The rapidly changing economy has gradually pulled the healthcare sector into the world of digital innovations. In the current scenario, where telehealth and personalized patient monitoring is being accepted as the new normal, there is an urgent need for easy and faster methods to access care at home and get better virtual treatment. Treat at Home addresses this exact demand by transforming every time-consuming healthcare transaction happening throughout the country to a faster and more effective virtual platform.
Treat at Home is a digital healthcare marketplace to provide and receive medical services on-demand. With an AI-enabled booking engine, live tracking, competitive price bidding, and remote patient monitoring, Treat at Home connects patients with a hyperlocal network of certified healthcare providers whenever and wherever in need.
The company specializes in Home Doctor visits with an integrated medical opinion from specialists through teleconsultation and other value-added services at home. Users can book home nursing services, caretakers, home physiotherapy sessions, medicine delivery, and various diagnostic services from the convenience of their homes through its platform. Apart from these services, Treat at Home also provides the option to pre-book hospital appointments and an ambulance to transport patients.
Other than these healthcare services, the company has a remote patient monitoring system under development. This wearable medical device will enable doctors to continuously monitor the vital stats of patients under care. The remote patient monitoring system that is currently in the pipeline will be most useful for elders and pregnant women, who need constant monitoring and emergency support, which is 24×7 available according to the needs.
Treat at Home is driven by the idea of 'Healthcare for all' and its mission is to make healthcare affordable and accessible anytime, anywhere by next-gen technology and service excellence. Healthcare in India is estimated at more than $154 billion a year and less than 5% of it is technology-driven. A persistent question led to the idea of Treat at Home in April 2018, which is 'With all sectors adopting tech, why not healthcare?'
Until April 2019, the company performed its beta testing and launched the app in July 2019. Further, it crossed 10K downloads by August 2019. Initially, Treat at Home's product was an app and web-only model, but it later pivoted into call-based bookings, analyzing the scarce penetration of mobile-based healthcare in India.
From April 2019 to March 2020, the company registered more than 5000 healthcare providers and 3000 users, and with a freemium model, facilitated 2500 plus healthcare services throughout the state. As India went into lockdown from March 24, 2020, as a result of the dreadful Covid-19, Treat at Home experienced a huge turning point in its business. With hospitals treating Covid patients and other healthcare companies ceasing operations, the company decided to remain open, with its team working long hours collecting and scrutinizing details of the available healthcare providers from the database. A quick effort by Treat at Home's marketing team in Chennai enabled the distribution of PPEs, shields, face masks, and other medical kits to its registered service providers so they stay safe during home visits. Soon, the development of a remote patient monitoring system ceased and the plan to monetize after its completion got halted. Hence, the company monetized its call-based booking services from May 2020 only in Chennai, India. Treat at Home revealed that it is yet to monetize the app, web, and other revenue streams in Chennai and other cities.
Treat at Home successfully completed 698 healthcare services by calls from May last year to March this year with a total GMV of nearly $75,000. The pandemic struck non-Covid healthcare providers financially and patients medically. However, on a smaller scale, the company felt relieved to see its product deem useful and solve incompetence caused by the pandemic.
Dr. Saleem M, Founder and Managing Director of Treat at Home has been treating NRI patients for many years, who mostly stay back in India for a short period and expect to have follow-ups through calls and texts. In the early 2000s, people who work abroad were concerned about the healthcare of their families living alone in India and often resorted to calling and alerting the neighbors back home. Saleem developed a teleconsultation platform called 'E-Doctors Direct' in early 2006 to solve this problem. However, he recollects that due to lack of internet penetration in India, the platform failed to scale back then. Being a doctor himself, Saleem is a perfect leader Treat at Home could have, with immense expertise and experience in the field of healthcare and business. He is also the acting Managing Director at KMC Hospital, Karaikudi, and OneHealth Hospital, Chennai.
The idea of solving the healthcare needs of people and elders living alone, a platform that lets anyone book healthcare services for their loved ones anytime, anywhere persisted with the team. According to the company, senior citizens and some patients always found difficulties in traveling to hospitals and other health institutions for check-ups, services like physiotherapy and lab tests, and needed doorstep medicine deliveries. Treat at Home took birth after loads of brainstorming, to provide solutions for all these problems under one roof.
Big Data Analytics drives the major innovation in healthcare. The company states that along with the Internet of Things (IoT), these disruptive techs are revolutionizing the way one can track various user statistics and vitals. Treat at Home team believes that the continuous monitoring of the body vitals along with the sensor data collection will allow healthcare organizations to keep people out of the hospital since it enables the identification of potential health issue and provides care before the situation worsens. Predictive analysis is another technology that helps reduce cost by predicting the admission rates and help with staff allocation. This will reduce the Rate of Investment incurred by hospitals and in fact help utilize their investment to the max, the company notes.
Although not a direct contributor to the AI industry, Treat at Home contributes to the betterment and developments over data analysis, with the trial and usage of the latest tech developed. By creating a competitive pricing model and involving unorganized healthcare providers, the company gives the opportunity to render their services with its platform to earn more by freelancing apart from the regular work.
Treat at Home is unique since it does not employ, but aggregates thousands of existing healthcare providers to millions of patients and elders who are in need of home healthcare, diagnostic, and other medical services. Name it and the company is in every city, village, or towns. The platform allows users to choose the nearest service provider of their choice for faster delivery and can track providers on a map until they finish the service. Treat at Home provides automated and remote patients monitoring system connected with doctors. Unlike other platforms, the company does not demand any upfront payment and patients can even pay after the service is received. In addition, brownie points to the company's platform since both the app and web are multilingual.
All healthcare professionals registering with Treat at Home are screened for their standards. An intelligent review system is present to monitor the quality of services provided by the company, which is accessible by users to review the service providers after the delivery. Treat at Home immediately addresses any inconvenience and complaints registered and a support system with an assistant is initiated within 24 hours. The brand name Treat at Home is based on an age-old saying, "Home is where the heart is". The company takes healthcare services and patient treatment to their homes with top-notch quality and the highest standards.
While all other companies are focused on being efficient, not many give attention to the "easy to use" factor. Treat at Home created an app and platform that connects without any hassle of usage. The company focused on developing a user interface as simple as possible to make sure that people from various generations, languages, and tech knowledge can use it.
Internet availability and knowledge to use smartphones in India was a huge challenge for Treat at Home. The company addressed that by pivoting towards a call-based booking service backed by people who speak the local language.
Since, trust and reliability are crucial in the health sector, patients and healthcare professionals long to be in safer hands. As a team of healthcare professionals, Treat at Home is well aware of this fact and has effectively addressed this issue. With healthy commercial campaigns, Treat at Home increased its brand value and trust in the healthcare ecosystem. Moreover, all professionals registered with the platform are verified with government certificates to ensure their authenticity. "Safe and secure" is what all seek, and Treat at Home made it possible.
Treat at Home has been incubated by NASSCOM's 10,000 Startups initiative and is recognized by DPIIT, Government of India. Ferdi from Chennai, a satisfied customer Treat at Home revealed how the service was very quick and the team helped in assisting all queries. Further, the customer says that they are grateful to the company and appreciates it since the timely help could save his father. Such happy customers are not a rarity for Treat at Home and these are the daily rewards they receive. Another customer testimony from Naresh Raj mentions, "Awesome service. Spoke to Customer Support who helped by understanding the problem first and responded patiently and sensibly. Loved the way she handled us and gave us confidence. The nurse reached on time and took very good care. Please keep up this great service. Will for sure recommend to all at any time"
Treat at Home believes that artificial intelligence is poised to become a transformational force in healthcare. As payment structures evolve, patients demand more from the providers, and the volume of available data continues to increase at a staggering rate, artificial intelligence is sure to be the engine that drives improvements across the care continuum, reiterates the company. AI offers a number of advantages over traditional analytics and clinical decision-making techniques. According to Treat at Home, learning algorithms can become more precise and accurate as they interact with training data, allowing humans to gain unprecedented insights into diagnostics, care processes, treatment variability, and patient outcomes in the coming years.
