You are planning and executing a creative social media campaign and think running errands will do most of the job. Social media managers wish it is true. Running after mundane tasks will only drain out your creative energies. Routines are as important as harnessing the creative spark to run a successful social media campaign or keep an account engaging for the audience. While striking a balance between thinking out of the box and performing run-of-the-mill tasks is the social media manager's prerogative, artificial intelligence is chipping in with some cool and awesome tools and applications to make a social media manager's job not only easy but also productive.