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MSP marketing is a rapidly-growing field that encompasses all aspects of marketing a managed services business. It includes activities such as creating and driving demand for services, building relationships with customers, and delivering value to customers through marketing channels. MSPs that are successful in marketing their services can enjoy a significant competitive advantage over those that do not.
In this article, we'll discuss the basics of MSP marketing and outline the top 3 marketing channels MSPs can use to market their services.
There are several reasons why MSP marketing is important. First, the managed services market is growing rapidly, and is expected to reach $246 billion by 2021.1 This presents a huge opportunity for MSPs that can effectively market their services. Second, competition for business in the managed services market is fierce, and it's becoming increasingly difficult to win new customers through traditional methods such as referrals and word-of-mouth.
This is where effective MSP marketing comes into play. MSPs that are able to create a strong marketing strategy and execute it effectively can attract new customers and grow their business. Marketing is also essential for MSPs that want to differentiate themselves from the competition. By highlighting the unique benefits of their services, MSPs can set themselves apart from the competition and attract more customers.
There are several channels commonly used in MSP marketing strategy. Three stand out in particular:
Each of these three channels has its own strengths and weaknesses, and the best way to use them depends on your business goals and target market.
The goal of SEO is to improve your website's ranking in search engine results pages (SERPs). When someone searches for a term related to your business, you want your website to be one of the first results they see.
SEO can be a great way to attract leads because it targets people who are already interested in your product or service. They've already shown that they're looking for something similar to what you offer, so they're more likely to be interested in what you have to offer.
SEO also has the advantage of being a long-term strategy. Once you've implemented the necessary changes, your website will continue to rank higher over time as long as you keep up with the latest trends and best practices.
Social media marketing is the process of using social media platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers.
The main advantage of social media marketing is that it's a great way to connect with your target market. By building relationships with potential and current customers, you can create trust and loyalty, which can lead to more business in the future.
Additionally, social media platforms are a great way to share content. By sharing valuable content, you can attract attention to your business and help potential customers learn more about what you do.
The main disadvantage of social media marketing is that it takes time and effort to be successful. You need to be regularly active on social media platforms and produce high-quality content that your target market will find valuable.
Pay-per-click advertising is the process of paying a third party to show your ads to people who are searching for related terms on Google, Yahoo, and Bing.
The main advantage of PPC advertising is that it's a very effective way to reach your target market. By targeting people who are already interested in what you do, you can increase the chances of conversion and generate more business.
Additionally, PPC advertising is a great way to test different marketing messages and see which ones generate the most clicks. This can help you refine your marketing strategy and improve your results over time.
In summary, MSP marketing is a process that allows businesses to target, attract and retain customers through the use of marketing activities. The goal of MSP marketing is to create a system where businesses can predictably generate new leads and sales from their current customer base while also reducing the cost and time it takes to do so.
Best of luck with your MSP marketing initiatives!
