Owning a smartphone is a basic necessity today. Whether you want to use Facebook or order your favorite food, everything comes handy with different apps on your smartphone. For organizations, a large part of their social media strategy focuses on monitoring metrics and analyzing users.

Mobile Analytics has been a trending area in recent few years, nearly all platforms have introduced tools dedicated to analytical applications. These tools provide detailed metrics about users, their engagement, and analysis including demographic and location breakdown. Every single day, new analytical tools are developed. To make it easy for you to choose, we have got a list of tools, which are topping the charts.

1) Amazon Mobile Analytics

Subscription: Free up to 100 million events per month.

Platforms: iOS, Android, Fire OS, and Unity

If you want to measure app usage and revenue, you can blindly rely on Amazon mobile analytics. Data-driven decisions can be made out in a classier and quicker way by using the advanced tools of Amazon mobile analytics. The best feature that enables you to interpret crucial graphical representation is the Mobile Analytics console, it not only views the data but, can export app data to Amazon Redshift and Amazon S3. Amazon Mobile Analytics can be enjoyed free up to 100 million dealings per month and $1 per million dealings once free subscription ends.

Features

Revenue Tracking |   Retention Tracking |  Active Users  |  Custom Events |  In-App Events Tracking

2) Flurry Analytics

Subscription: Free

Platforms: iOS, Android, Windows Phone, BlackBerry, mobile/web

Flurry Analytics is a freely available tool used by topmost app developers to trace data, making it global to be utilized in over 350,000 apps. Arbitrarily, every device is running about 7-10 apps with Flurry. The USP of Flurry is, it can monitor user behavior across multiple platforms and apps.

Features

User acquisition analysis |  Advanced report filters |  User segmentation | Funnel analysis | User retention rate

3) Firebase

Subscription: Free till 5GB Storage

Platforms: iOS and Android

Is it possible that Google is not there in any of the advance tech tool lists? Here Google comes, with Firebase. Google has developed it for iOS also. Above all the Google dashboard wins the game, which empowers to monitor the cross-network campaign. Also, the querying tool provides the best query export solution.

Features

Unlimited Reporting |  Audience Segmentation | Attribution | Deep linking performance

4) Mixpanel

Subscription: Free up to 25,000 data points)/Paid

Platforms: iOS, Android, web, and mobile web

Mixpanel works best for both mobile and web analytics. The customer engagement can be easily and deeply insightful with the help of these tools. Specifically, the user journeys are well traced and exported so as to make the decision-making more easy and clear. To name a few, Mixpanel has a number of tools including funnel analysis, cohort analysis, marketing automation etc.

Features

Segmentation | Funnel analysis | Data visualization | Dynamic bucketing| Automatic cohort creation

5) Appsee

Subscription: 14 Days Free Trial/Paid

Platforms: iOS and Android

Appsee has a USP of providing qualitative graphical insights of user behavior using touch heatmaps, empowering developers to monitor real-time in-app analytics. Session wise videos for analytics is the cherry on the case with Appsee. No wonder Appsee is increasing exponentially in the numbers of its user database.

Features

User Session Recordings | Touch Heatmaps | Real-Time In-App Analytics | Automatic Events | Crash Recordings & Symbolization

6) App Analytics

Subscription: Free/ Paid (Developer membership fee (either $99 or $299 per year)

Platforms: tvOS and iOS

The constantly upgrading data engine with the great user interface and easy implementation wins the game for Apple Analytics. There is no surprise if the tool provides best in service, the name itself is enough to prove the worth. It can be undoubtedly concluded that the apple analytics do have the list of strongest tools to track all the insights of user behavior.

Features

Web Traffic | App Store Impressions| App Store Product Page | Paying Users | Segment by Download Date

7) Localytics

Subscription: $200.00/month

Platforms: iOS, Android, Windows Mobile, BlackBerry, and web

The Localytics has a very strong and robust architecture able to handle around 90 thousand active users monthly with over 11.5 data points. The users’ flaws and funnels, granular analytics can be easily tracked down by using the tool. The tool enables the user to go for A/B testing, the only thing in which Localytics lacking is, it can export the data only into csv or pdf.

Features

Retention | Attribution | Sessions and Events | Uninstall Tracking | LTV

8) Countly

Subscription: Free/Paid for Enterprise edition

Platforms: iOS, Android, Windows Mobile, BlackBerry, and web

Countly covers almost everything from A to Z with, push notifications, segmentation, user profiles and finally the real-time analytics. Countly serves users over 10 million satisfied users. It has it all, desired by any segment user with a USP of being open source availability.

Features

Real-time dashboard | Mobile app & game analytics | Custom events |  Integration with plugins

9) Amplitude

Subscription: Free 0-10 million monthly events /Paid for Business – $995/month

Platforms: iOS, Android, and web

Amplitude analytics hammer exactly on the user requirements making it one step solution for analytics needs. It aids in answering all user behavior queries. Microscopic data viewing feature is the best thing in amplitude, the data at any point can be zoomed to have the insights.

Features

Real-time reporting | Hourly segmentation | Data export | Data and graph annotations | Custom dashboards | A/B testing integration

10) Facebook Analytics

Subscription: Free

Platforms: iOS, Android, web, and mobile web

Facebook analytics is yet another big fish in the queue. Facebook has tremendous user database allowing it to trace user engagements and behavior with support on almost all the available platforms. One can get best analytical understanding by comparing Facebook’s user data with retention and conversion practices.

Features

Retention | Funnels | Demographics | Segments | Best Customers

Summary

Facts are important, and in the pitch of mobile applications, there is no need to validate the phrase. The user insights and metrics have already empowered many developers with a clear vision of success with these applications. The listed tools will surely help you choose the right solution for your analytical journey.