
Owning a smartphone is a basic necessity today. Whether you want to use Facebook or order your favorite food, everything comes handy with different apps on your smartphone. For organizations, a large part of their social media strategy focuses on monitoring metrics and analyzing users.
Mobile Analytics has been a trending area in recent few years, nearly all platforms have introduced tools dedicated to analytical applications. These tools provide detailed metrics about users, their engagement, and analysis including demographic and location breakdown. Every single day, new analytical tools are developed. To make it easy for you to choose, we have got a list of tools, which are topping the charts.
Subscription: Free up to 100 million events per month.
Platforms: iOS, Android, Fire OS, and Unity
If you want to measure app usage and revenue, you can blindly rely on Amazon mobile analytics. Data-driven decisions can be made out in a classier and quicker way by using the advanced tools of Amazon mobile analytics. The best feature that enables you to interpret crucial graphical representation is the Mobile Analytics console, it not only views the data but, can export app data to Amazon Redshift and Amazon S3. Amazon Mobile Analytics can be enjoyed free up to 100 million dealings per month and $1 per million dealings once free subscription ends.
Features
Revenue Tracking | Retention Tracking | Active Users | Custom Events | In-App Events Tracking
Subscription: Free
Platforms: iOS, Android, Windows Phone, BlackBerry, mobile/web
Flurry Analytics is a freely available tool used by topmost app developers to trace data, making it global to be utilized in over 350,000 apps. Arbitrarily, every device is running about 7-10 apps with Flurry. The USP of Flurry is, it can monitor user behavior across multiple platforms and apps.
Features
User acquisition analysis | Advanced report filters | User segmentation | Funnel analysis | User retention rate
Subscription: Free till 5GB Storage
Platforms: iOS and Android
Is it possible that Google is not there in any of the advance tech tool lists? Here Google comes, with Firebase. Google has developed it for iOS also. Above all the Google dashboard wins the game, which empowers to monitor the cross-network campaign. Also, the querying tool provides the best query export solution.
Unlimited Reporting | Audience Segmentation | Attribution | Deep linking performance
Subscription: Free up to 25,000 data points)/Paid
Platforms: iOS, Android, web, and mobile web
Mixpanel works best for both mobile and web analytics. The customer engagement can be easily and deeply insightful with the help of these tools. Specifically, the user journeys are well traced and exported so as to make the decision-making more easy and clear. To name a few, Mixpanel has a number of tools including funnel analysis, cohort analysis, marketing automation etc.
Segmentation | Funnel analysis | Data visualization | Dynamic bucketing| Automatic cohort creation
Subscription: 14 Days Free Trial/Paid
Appsee has a USP of providing qualitative graphical insights of user behavior using touch heatmaps, empowering developers to monitor real-time in-app analytics. Session wise videos for analytics is the cherry on the case with Appsee. No wonder Appsee is increasing exponentially in the numbers of its user database.
User Session Recordings | Touch Heatmaps | Real-Time In-App Analytics | Automatic Events | Crash Recordings & Symbolization
Subscription: Free/ Paid (Developer membership fee (either $99 or $299 per year)
Platforms: tvOS and iOS
The constantly upgrading data engine with the great user interface and easy implementation wins the game for Apple Analytics. There is no surprise if the tool provides best in service, the name itself is enough to prove the worth. It can be undoubtedly concluded that the apple analytics do have the list of strongest tools to track all the insights of user behavior.
Web Traffic | App Store Impressions| App Store Product Page | Paying Users | Segment by Download Date
Subscription: $200.00/month
Platforms: iOS, Android, Windows Mobile, BlackBerry, and web
The Localytics has a very strong and robust architecture able to handle around 90 thousand active users monthly with over 11.5 data points. The users' flaws and funnels, granular analytics can be easily tracked down by using the tool. The tool enables the user to go for A/B testing, the only thing in which Localytics lacking is, it can export the data only into csv or pdf.
Retention | Attribution | Sessions and Events | Uninstall Tracking | LTV
Subscription: Free/Paid for Enterprise edition
Platforms: iOS, Android, Windows Mobile, BlackBerry, and web
Countly covers almost everything from A to Z with, push notifications, segmentation, user profiles and finally the real-time analytics. Countly serves users over 10 million satisfied users. It has it all, desired by any segment user with a USP of being open source availability.
Real-time dashboard | Mobile app & game analytics | Custom events | Integration with plugins
Subscription: Free 0-10 million monthly events /Paid for Business – $995/month
Platforms: iOS, Android, and web
Amplitude analytics hammer exactly on the user requirements making it one step solution for analytics needs. It aids in answering all user behavior queries. Microscopic data viewing feature is the best thing in amplitude, the data at any point can be zoomed to have the insights.
Real-time reporting | Hourly segmentation | Data export | Data and graph annotations | Custom dashboards | A/B testing integration
Facebook analytics is yet another big fish in the queue. Facebook has tremendous user database allowing it to trace user engagements and behavior with support on almost all the available platforms. One can get best analytical understanding by comparing Facebook's user data with retention and conversion practices.
Retention | Funnels | Demographics | Segments | Best Customers
Facts are important, and in the pitch of mobile applications, there is no need to validate the phrase. The user insights and metrics have already empowered many developers with a clear vision of success with these applications. The listed tools will surely help you choose the right solution for your analytical journey.
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